ATC Live and ATC Management have appointed Gary Cohen in the newly created role of Director of Brand Partnerships & Corporate/Private Hires.
Cohen will service ATC clients on both the live and management sides of the ATC businesses, developing strategies and delivering opportunities in both the brand partnership sector and the corporate and private performance booking space.
Cohen was previously Managing Partner at Brand Aid where he oversaw music activations in the USA, UK, and Ireland for a range of clients including Guinness, Corona, T-Mobile, Topman, The Daily Mail and Heineken.
Phil Middleton, General Manager of ATC Management said: ”ATC Live and ATC Management share the same artist-centric ethos in our approach to the way we do business with and for all the artists with whom we are privileged to work.
“We are delighted to welcome Gary to ATC and believe that his appointment will deliver a number of exciting opportunities that will help our artists continue to flourish and grow for years to come.”
phil middleton, atc management
“We are delighted to welcome Gary to ATC and believe that his appointment will not only enable us to continue to provide the very highest levels of service to all our clients on a day to day basis, but that it will also deliver a number of exciting opportunities that will help our artists continue to flourish and grow for years to come.”
Cohen added: “It’s a real pleasure to get the opportunity to work with such a diverse and talented roster of artists.
“We’re looking to develop creative and authentic partnerships with brands across live, content, digital, experiential and other channels.
“I’m thrilled to join ATC at a time when there are so many new and compelling opportunities for brands to collaborate with artists.”
gary cohen, atc
“I’m thrilled to join ATC at a time when there are so many new and compelling opportunities for brands to collaborate with artists.”
ATC Live represents a diverse roster of live acts including Passenger, Stromae, The Lumineers, Half Moon Run, Shura, Mac DeMarco, Soak and Whitney.
Artists represented by ATC Management include Faithless, Nick Cave, PJ Harvey, Katie Melua, Laura Mvula, and the 2015 Mercury Music Prize winner Benjamin Clementine.
Music Business Worldwide
