Kobalt’s recording company AWAL has signed a global recordings deal with singer-songwriter Gabrielle Aplin and her label, Never Fade.
The deal offers Aplin and Never Fade a full range of services, including global marketing, campaign coordination and global distribution.
Last year Never Fade Records generated 100 million streams and worked with artists such as Saint Raymond, Hannah Grace and Sonny.
Along with releasing music, the label has also expanded into live territory with a monthly club night, The Never Fade Sessions.
English singer-songwriter Gabrielle Aplin came to public attention after gaining a large online following for her acoustic covers and her initial EPs were released via AWAL.
Gabrielle subsequently released two albums on Parlophone including her debut album, English Rain in 2013 and Light Up The Dark in 2015 from which she racked up four international No.1 singles.
Those albums were followed by Miss You in 2016 and Avalon in 2017, which were released independently via her own label, Never Fade Records.
“We look forward to working with Gabrielle and her Never Fade partner, James Barnes, on taking the label to the next level.”
Paul Hitchman, AWAL
Paul Hitchman, President of AWAL, said: “Gabrielle embodies all of the attributes of a successful independent artist – a strong creative vision combined with a savvy business drive, and we are proud to support her, both for her own music and the Never Fade label.
“We look forward to working with Gabrielle and her Never Fade partner, James Barnes, on taking the label to the next level.”
Aplin added: “AWAL was the first company that I started working with when we launched Never Fade Records in 2010 to release my first EPs, and I’m really excited to be working with them again on my third album! It’s an exciting time to be an independent artist, and I know that this partnership with AWAL will bring a huge boost to the label and the acts we work with as well as myself and my own projects.”Music Business Worldwide
