Kobalt’s recording company AWAL has signed a deal with Australian musician, Angie McMahon.
The AWAL Recordings deal offers McMahon a full range of services, including global marketing, campaign coordination, and global distribution, excluding North America.
Her debut album Salt will be released later this year.
Angie McMahon’s 2017 single Slow Mover reached No.33 in Triple J’s Hottest 100 in 2018, and has now gone Gold in Australia.
Angie has since become one of the most played artists on Triple J.
In 2019 McMahon was the successful recipient of SXSW’s Grulke Prize for Developing Non-US act, previous winners including Chvrches, Courtney Barnett amongst others.
McMahon has supported and toured with the likes of Father John Misty, The Shins, Alanis Morissette, Angus & Julia Stone, Leon Bridges and Mumford & Sons and Pixies.
McMahon has also played the likes of Australia’s Splendour in the Grass, Laneway Festival, Groovin the Moo, SXSW, All Points East in London, Best Kept Secret in the Netherlands and Germany’s Way Back When.
“We’re incredibly proud that Angie has been part of the AWAL family ever since her debut single back in 2017. We couldn’t be happier she has now chosen to take the next step in her career as an AWAL artist.”
Ben Godding, AWAL
Ben Godding, Marketing Director, AWAL, Australia said: “It’s been amazing to watch Angie develop into the huge success that she is today. Angie embodies all the attributes of a true independent artist – extremely creative and totally authentic.
“We’re incredibly proud that Angie has been part of the AWAL family ever since her debut single back in 2017. We couldn’t be happier she has now chosen to take the next step in her career as an AWAL artist.”
“As a highly creative manager, working with AWAL is a total dream.”
Charlotte Abroms, manager
Charlotte Abroms, McMahon’s manager, added: “As a highly creative manager, working with AWAL is a total dream. I have worked with AWAL across my roster and it’s opened up incredible career opportunities for myself and the artists I work with who share a similar creative drive and march to the beat of their own drums.
“I believe the freedom and independence of being an AWAL Recordings artist brings out the best in both artist and management.
“I truly believe the creative independence Angie has had since day dot has allowed her to flourish as an artist and as a person. We’re excited to take the next step with Angie’s first album!”
“I’m so grateful to them for taking on my first album and holding me in their family with so much support.”
Angie McMahon
Angie McMahon added: “Since AWAL released my first song, I’ve wanted to keep working with them because I’ve always felt that I can make my own calls, be authentic and be innovative.
“It is a free space to have the creativity and career that I envision without any bullshit. I’m so grateful to them for taking on my first album and holding me in their family with so much support.”Music Business Worldwide
