Kobalt’s recording company AWAL has entered into an exclusive worldwide recording deal with UK-based independent label, B-Unique.
The company was formed in 2001 by major-label A&R executives, Mark Lewis and Martin Toher.
B-unique has worked with artists such as James Bay, Kodaline, John Newman, Kaiser Chiefs and Johnny Mcdaid (Snow Patrol) among others and has been involved in sales of over 100 million albums, 20 billion streams and several No.1 singles across publishing and records.
The deal will leverage AWAL and its digital and traditional distribution and marketing abilities to maximize opportunities and promotion of B-Unique’s artist roster.
Liimo (pictured) and Patrick Martin are the first two artists signed through this new partnership.
“As we continue to break and grow artists globally, we couldn’t be more proud to partner with B-Unique.”
AWAL, CEO, Lonny Olinick, said: “As we continue to break and grow artists globally, we couldn’t be more proud to partner with B-Unique.
“Mark and Martin are truly some of the most well-respected music executives and are known in the industry for their storied history for representing and breaking the best in independent music.
“They are the perfect partner as we look to provide the best services to independent artists and labels globally.”
“We have a phenomenal long standing relationship with Kobalt going all the way back to both of our beginnings.”
Mark Lewis, B-Unique
B-Unique co-founder, Mark Lewis, added: “We have a phenomenal long standing relationship with Kobalt going all the way back to both of our beginnings.
“This partnership is a continuation of their flexible and dynamic approach to creators and our complete trust in Kobalt and AWAL.
“Through conversations with Lonny we realised we had shared ambitions for masters and we look forward to releasing some great music.
“Patrick Martin and Liimo are the first two artists signed through this alliance and we couldn’t be more excited about their huge potential.”
