Two of the leading music providers in the DJ community, Beatport and DJcity have teamed up on a new joint venture called Beatsource.
The joint venture is described as a digital music retail ‘experience’ for open format-DJs.
Beatsource plans to launch in Q2 2019, and will provide access to a broad catalog of hits and pre-release exclusive content through its platform.
As part of the joint venture, Beatport plans to integrate the DJcity promo pool functionality into the Beatsource platform later in 2019, and DJcity will continue to deliver music to its existing clients as it rebrands to focus on Beatsource.
Los Angeles-based DJcity provides highly curated music, including custom-produced edits, to the open-format DJ community and began as an online vinyl record marketplace in 1999.
Beatport is currently celebrating its 15-year anniversary and boasts over 450,000 active DJ customers and 35 million unique visitors to its site each year.
DJcity’s Founder & CEO Brian ‘DJ Quickie’ Won will take the helm as Beatsource President, and Edwin ‘DJ Phenom’ Paredes, currently President of DJcity, will serve as Chief Operating Officer.
They will work in partnership with Beatport CEO Robb McDaniels (pictured, main) and the Beatport executive team.
“When Beatport decided to expand its footprint into the open-format DJ market, we quickly realized that DJcity had been the leading supplier of music to a dedicated customer base for the last two decades and had the knowledge and passion to help us launch Beatsource.”
Robb McDaniels, Beatport
“When Beatport decided to expand its footprint into the open-format DJ market, we quickly realized that DJcity had been the leading supplier of music to a dedicated customer base for the last two decades and had the knowledge and passion to help us launch Beatsource,” said McDaniels.
“We couldn’t be more confident in Brian, Edwin and their team to help us execute on this amazing opportunity to provide open-format DJs with a fully integrated and highly curated music experience.”
“DJcity firmly believes this joint venture will give us the opportunity to realize our vision of leading our marketplace, just as Beatport has accomplished, while retaining our passionate commitment to the community we serve.”
Brian Won, DJCity
Wong added: “DJcity firmly believes this joint venture will give us the opportunity to realize our vision of leading our marketplace, just as Beatport has accomplished, while retaining our passionate commitment to the community we serve.
“Beatsource will leverage DJcity’s experienced workforce and strong brand, as well as Beatport’s technology and infrastructure to create an entirely new DJ experience for the next generation.”
“Our team is truly excited to enter into this strategic partnership with Beatport.”
Edwin Paredes, DJCity
Paredes said: “Our team is truly excited to enter into this strategic partnership with Beatport.
“I am sure that our loyal customers, as well as the rest of the open-format DJ industry, will quickly see our vision that empowers our community in ways we didn’t think were possible. Let’s get it!”Music Business Worldwide
