Media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction has acquired Nielsen Music and is establishing a new MRC Data division.
MRC Data will be led by current Billboard-The Hollywood Reporter Media Group President Deanna Brown.
Nielsen Music has delivered consumption insights for more than 25 years.
The two businesses were part of the same company until a decade ago.
“MRC Data will continue to leverage longstanding relationships with the DSPs while investing in technological upgrades and reevaluating proprietary methodologies to deliver the most accurate consumption data,” states the press release announcing the acquisition.
“By bringing Nielsen Music Products and Billboard back together, we’re answering the request from the music industry for a more coordinated, powerful, agile and global suite of independent measurement products.”
Deanna Brown, Billboard
“By bringing Nielsen Music Products and Billboard back together, we’re answering the request from the music industry for a more coordinated, powerful, agile and global suite of independent measurement products,” said Brown.
“The new MRC Data division will leverage our scale and global, multimedia perspective to operate as a true accelerant for our music business colleagues and stakeholders.”
“We’re confident MRC Data will lead the next wave of growth in a business that is evolving faster than Drake drops hits.”
Karthik Rao, Nielsen
Nielsen Global Media Chief Product and Technology Officer Karthik Rao (pictured), added: “Nielsen Music and Billboard have long partnered to offer a complete picture of music performance and artist activity for the largest, and most important, music markets in the world.
“We’re confident MRC Data will lead the next wave of growth in a business that is evolving faster than Drake drops hits.”Music Business Worldwide
