BMG Production Music (BMGPM) has rebranded with a new logo, in addition to rolling out its new Hidden Hit Makers campaign.
The Hidden Hit Makers concept was originally launched at South by Southwest (SXSW) in the form of a PR stunt called Goodstock, described as “the world’s first stock music festival”, which set out to prove to attendees that stock music “doesn’t suck”.
This rebrand follows a period of significant growth for the company since its worldwide launch in 2017.
BMGPM has since acquired the likes of France-based AXS Production Music, US-based Immediate Music, Big Bang & Fuzz in Australia and Deep East Music in the UK.
BMG Production Music expanded into Southeast Asia with several key executive appointments in September 2018, and recently promoted UK executives Alex Marchant, Ciaran McNeaney and Sam Delves to global roles.
“We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight – we are on their team.”
John Clifford, BMG Production Music
John Clifford, SVP Global, Sales, Marketing & Repertoire at BMG Production Music, said: “Following the brilliant stunt that was Goodstock festival at SXSW, BMGPM continues to show it believes in the power of production music with this focussed rebrand and continued championing of Hidden Hit Makers.
“As ever, we are committed to the overarching BMG values of fairness, transparency and service while adding BMGPM’s media client-oriented brand values to this mix.
“We provide a unique offering in this space and will continue to listen, respond and surprise – never missing a beat, like our talented network of hidden hit makers.
“We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight – we are on their team.”Music Business Worldwide
