The track debuted at No.1 on Billboard’s Hot 100, where it has remained for seven weeks at the time of writing, in addition to topping the Digital Song Sales chart.
Upon release, the Butter music video gained 113 million views within 24 hours and more than 3.9m concurrent views, and is also the best-selling download of 2021 thus far, says Reservoir.
Beyond the BTS collaboration, Hooks has worked with artists such as Zach Crowell, Filmore, Jennifer Denmark, Jimmie Allen, Seaforth, Sophia Quinn, Cameron Bedell, and Stephen Kirk.
Hooks was represented in the deal by Brett Bassock at Renegade Songs, Bret Disend at Ozone Entertainment and Mike McKoy at Serling Rooks Hunter McKoy Worob & Averill LLP.
“I think the culture that [Reservoir] have built in both Nashville and LA is really special.”
Rufio Hooks
Rufio Hooks said: “I am excited to team up with Reservoir and start this next chapter of my career.
“I think the culture that they have built in both Nashville and LA is really special.”
“Seasoned songwriters dream of achieving the kind of record-breaking success that ‘Butter’ has.”
John Ozier, Reservoir
John Ozier, Reservoir EVP of Creative, added: “Seasoned songwriters dream of achieving the kind of record-breaking success that Butter has, but the fact that this is Rufio’s first cut is utterly extraordinary and only speaks to his remarkable talent.
“He has such a strong ability to write across various genres, and we’re eager to tap into his natural gift and identify future collaborations for him across the industry.”
The news follows an announcement in April that Reservoir has entered into an agreement with Roth CH II ($ROCC), a special purpose acquisition company, taking its first steps toward becoming a publicly traded company listed on the Nasdaq.Music Business Worldwide
