Digital independent company CI (Consolidated Independent) has agreed a strategic alliance with data specialists Entertainment Intelligence.
Based in London, CI provides a digital platform for independent record labels and distributors.
As part of the deal, CI’s clients will be able to use Entertainment Intelligence for sales and usage data analysis if desired, with the latter’s services tied closely to CI’s infrastructure and technology.
Kieron Faller (pictured), General Manager of CI, said: “Entertainment Intelligence provides analytics from sales and usage information provided by music services that are highly relevant and valuable to rights holders.
“By ensuring their service can seamlessly access the data our clients have placed in the CI platform, we are able to offer our rights holder clients easy access to Ei’s analytics tools, matching sales report data with their definitive catalogue metadata.”
kieron faller, ci
“By ensuring their service can seamlessly access the data our clients have placed in the CI platform we are able to offer our rights holder clients easy access to Ei’s analytics tools, matching sales report data with their definitive catalogue metadata.”
Erik Gilbert, director at Entertainment Intelligence, added: “ We’re thrilled to be working with such a well-regarded partner to the independent sector.
“CI has enviable strength in both their technology and their blue-chip independent client base, and by wrapping our analytics services closely with them we are able to offer business intelligence that adds true value to labels and rights owners.”
erik gilbert, entertainment intelligence
“CI has enviable strength in both their technology and their blue-chip independent client base, and by wrapping our analytics services closely with them we are able to offer business intelligence that adds true value to labels and rights owners.”
Founded in 2003, the CI platform aims to enable the independent sector to access the digital music market on a level playing field with the major labels, helping indies maintain control of their businesses.
CI works with over 250 label, distributor and aggregator clients, including Beggars Group, [PIAS], Kobalt, Redeye, Secretly Canadian Distribution and many others across the UK, Europe, North America, Japan, Korea and elsewhere.
Independent start up Ei builds tailor-made solutions to help the industry understand their market, save time and increase efficiencies.
Music Business Worldwide
