Since raising $20 million via an investment from parent company GoDigital Media Group in 2017, Los Angeles-based Cinq Music signed a deal with Janet Jackson, in addition to raising an additional $40m from GoDigital in a Series C funding injection last year.
Now, the company has expanded into Africa, having released its first Afrobeats single titled, Kachiri, via Zimbabwean rapper/singer King98 and Tanzanian singer, songwriter and artist, Diamond Platnumz.
The accompanying music video, featuring a heavy dose of dance choreography, was shot by Director Kenny.
Kachiri has received almost 2 million views on YouTube since its release on July 16. Kachiri means twerk, or dance in Swahili.
A singer, songwriter, actor and businessman, Diamond Platnumz is the founder and CEO of WCB Wasafi Record Label, a TV Station titled Wasafi Tv and a radio station titled Wasafi Fm.
His hit songs include Number One featuring Nigerian artist Davido.
Diamond Platnumz has also won numerous awards at Channel O, MTV Awards, Soundcity, Kilimnjaro Music Awards, Headies, Afrima, Afrimma, Kora, AEA and the HiPipo Music Award.
“Signing King98 to a distribution deal is part of Cinq’s continued focus on international expansion, showcasing music and culture from around the world.”
Fotemah “Tmah” Mba, Cinq Music
“Cinq is excited and proud to bring on a young artist like King98 teamed up with Diamond, one of biggest influencers and YouTube streamers in Africa and the fast emerging Afrobeats genre, “ said Fotemah “Tmah” Mba, Cinq Head A&R for US Urban/R&B.
“Signing King98 to a distribution deal is part of Cinq’s continued focus on international expansion, showcasing music and culture from around the world.”
Afrobeats continues its upward move as an emerging trend in music.”
Hadja Kobele, management
Manager Hadja Kobele, added: “It was Tanzania meets Zimbabwe.
“It’s a celebratory song about dance and partying, shot in Tanzanian and featuring some killer choreography. Afrobeats continues its upward move as an emerging trend in music.”Music Business Worldwide
