Concord Music’s Craft Recordings has launched a Latin music office in Miami and expanded its staff to oversee the growing Latin business within the company.
The creation of Craft Recordings Latino follows the recent purchase of Fania Records and the 2016 purchase of Musart Music Group,
Former Fania General Manager Bruce McIntosh has been appointed VP, Latin Catalog to run the division.
In addition to the appointment of McIntosh, Craft has also made two new hires in its Los Angeles HQ.
Craig Hammond joins as VP, Commercial Development and Laura Saez as VP, Content Development & Strategy.
Hammond, previously Sr. Director, Sales & Commercial Development at parent Concord Music, will be responsible for identifying and driving catalog initiatives and new business opportunities in concert with Concord Music’s sales and streaming departments.
Saez, formerly SVP, Digital Partnerships at EMI, will proactively cultivate a strategic framework for content distribution and partnerships in media and technology with a focus on brand expansion, increased profitability and revenue growth.
McIntosh, Saez and Hammond will report to label President Sig Sigworth.
Sigworth said: “The launching of Craft Latino in Miami under Bruce’s leadership was an obvious next step in our continued growth in the Latin music business, while Craig and Laura will bring their unique skill sets to the entire Craft catalog to help ensure greater success for our artists, both commercially and creatively.”
“The launching of Craft Latino in Miami under Bruce’s leadership was an obvious next step in our continued growth in the Latin music business.”
Sig Sigworth, Craft Recordings
Fania’s approximately 19,000 master recording catalog covers genres such as Latin big band, Afro-Cuban jazz, boogaloo, salsa and Latin R&B and includes works by Celia Cruz, Willie Colón, Héctor Lavoe and Rubén Blades.
The supergroup known as the Fania All-Stars created the label’s signature musical style known as the Fania Sound.
Musart’s catalogs feature songs from the past 70 years of Mexican, Colombian, Bolivian, Venezuelan and Cuban music history and cover genres such as Norteno, Ranchera, Grupera, Banda, Tropical, Pop, Mariachi and Cuban.
The Musart catalog also contains the works of Joan Sebastian, winner of seven Latin GRAMMY Awards, one of the most honored Mexican performers ever.
Other prominent recording artists in the catalog include Antonio Aguilar, Oscar D’Leon, Laberinto and Pepe Aguilar.
Craft Recordings was launched in April 2017 as Concord Music’s official reissues label.
The label’s repertoire includes artists such as Joan Baez, Ray Charles, John Coltrane, Creedence Clearwater Revival, Miles Davis and many others.Music Business Worldwide