Various Artists Management has appointed Emily Thorpe-Jones as Head of Brands & Corporate.
Reporting jointly to Group CEO David Bianchi and Matt Luxon, CEO of Various Artists Management USA, Thorpe-Jones will divide her time between the group’s London and Los Angeles offices.
The company established its Los Angeles base in January 2022, boosting its presence in the United States.
Thorpe-Jones has had 10 years of experience working in media, starting her career in Radio PR before venturing into publishing. She worked on the promotions and partnerships teams at the Evening Standard, ES Magazine, and The Independent.
She also served as an Agency Director at Hearst, where she facilitated print and digital partnerships across titles like Elle, Esquire, Digital Spy, and Cosmopolitan.
In addition to media sales, Thorpe-Jones has also been engaged in nurturing new talent by curating and producing a radio show on Hoxton FM. She also DJ’d at indie club nights in London and presented ‘London Live sessions,’ an in-studio music show on the TV channel London Live.
In her new role at Various Artists Management, Thorpe-Jones will be working alongside the company’s senior management team across Various Artists and 23 Recordings rosters. Her responsibilities include the management of brand partnerships, commercial ventures, and corporate live bookings.
Commenting on her appointment, Thorpe-Jones said: “The connection between music and brands has always played a role in culture. As more artists begin to create their own brands and businesses – there’s never been a more important time to navigate and create meaningful partnerships between the two.”
“We are extremely excited to have Emily Thorpe-Jones joining our team from Hearst Publishing, where her previous experience will prove invaluable in developing the corporate and brand approach within the Various Artists Management group.”
Matt Luxon, Various Artists Management USA
“Authenticity can unlock doors for both – whether that’s elevating developing artists or improving brand trust through talent.I’ve always put my heart into championing the portfolio of publishing brands I’ve worked with during my career and I’m so excited to apply this same passion and integrity to my love of music through the eclectic roster at Various Artists.”
Matt Luxon, CEO of Various Artists Management USA, added: “We are extremely excited to have Emily Thorpe-Jones joining our team from Hearst Publishing, where her previous experience will prove invaluable in developing the corporate and brand approach within the Various Artists Management group.”
“Emily will oversee all artist brand relationships across Various Artists Management and 23 Recordings, allowing us to deliver innovative and cohesive brand strategies to our clients.”
Thorpe-Jones’ appointment marks the latest in Various Artists Management’s string of recent hires including Kirsty McDonagh, who was named Senior Manager in May and Joe Etchells, appointed as Head of A&R and Artist Development in March.
Various Artists Management’s roster of clients includes Tom Grennan, Ashnikko, Melanie C, La Roux, Sad Night Dynamite, Yonaka, The Libertines, Supergrass and Cassyette, among others.
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