UK-based digital music company eMusic, which was one of the first online stores for MP3 downloads, has launched a new virtual concert platform called eMusicLive.
The platform has been created in partnership with UK-based B2B digital music company 7digital and will launch with a series of 20 exclusive live performances from independent and emerging artists, including Dirty Blonde, The Periwinkles, Duthie, Jordan Tice, ESKOH, Nathan Storey, and WANYI.
eMusicLive promises to make livestreamed events “commercially viable for artists” by enabling them to monetize livestreaming in the same way as traditional gigs by bundling ticketing, music sales and merchandise.
The platform will also offer an integrated artist-specific 7digital storefront to enable artists to sell their music catalog or promote their latest release, in addition to facilitating real-time VIP experiences, Q&A and virtual rewards all within an end-to-end, closed-loop system.
The company states that each event will be “an immersive experience” that can be fully customized to feature sponsorships that help artists, venues and brands grow their revenue and reach.
Artists can embed streams from YouTube Live, Twitch, Instagram Live or host a performance directly on eMusicLive so that they reach their existing social media fanbase.
“Our unique partnership with 7digital will allow artists to generate income streams from music sales and interact seamlessly with fans from all corners of the world, which sets our new offering apart from anything else on the market today.”
Tamir Koch, eMusic
eMusic President Tamir Koch, said: “At eMusic, we believe in technology that creates sustainability, removing inefficiencies or providing new income streams for artists.
“Even before COVID-19, artists performing online have been limited to platforms where they play for free and rely on multiple suppliers – this creates a fragmented approach to planning and promoting events as well as selling tickets, merch and music.
Added Koch: “We’ve built eMusicLive to bring all these commercial options together in one end-to-end solution. For the first time, this means livestream can be a primary source of income for artists.
“Our unique partnership with 7digital will allow artists to generate income streams from music sales and interact seamlessly with fans from all corners of the world, which sets our new offering apart from anything else on the market today.”
“This is a new, emerging style of platform that we also see having tremendous value for venues as well as retailers and brands for whom music can play a key role in their engagement strategy or business model.”
Paul Langworthy, 7digital
Paul Langworthy, CEO of 7digital, said: “Social distancing measures in place around the world are creating an opportunity for new forms of live artist-to-fan engagement.
“While there are plenty of platforms, none have captured the true essence of a proper show, which should include both the performance value for the fan and commercialization value for artists.
“We are delighted to now be delivering this with eMusicLive, using our commercial to help recover lost income for artists.
“This is a new, emerging style of platform that we also see having tremendous value for venues as well as retailers and brands for whom music can play a key role in their engagement strategy or business model.”
Music Business Worldwide
