Jim Selby, the executive who ran classical music label giant Naxos for six years, has been named the new President of social media monetisation platform AdShare.
AdShare specialises in tracking down and monetising unlicensed YouTube videos for clients, and says it has looked after 2m copyrights for 150 media clients online – including Sony, Universal and BMG.
It also edits assets for clients to ensure they are optimised for commercialisation on platforms such as YouTube.
Selby was CEO of Naxos of America from 2007 to the end of 2013, when he left the firm to become SVP of Digital at acquisitive Canada-based music rights firm Ole.
He now joins AdShare after less than 18 months at Ole.
During his career, Selby has worked on landmark deals such as the launch of the iTunes store, YouTube’s agreement with independent record labels and licenses for the first subscriptions services for Spotify and Rhapsody.
Selby currently serves on the Board of Directors of the Association of Independent Music.
Part of Selby’s duties at AdShare will be to oversee the recently launched VidaPrimo with co-founders Seth Ingram and Brian Kupchik.
“I’m ecstatic to welcome Jim Selby as AdShare’s President,” said AdShare CEO Jason Peterson.
“As AdShare expands, we need someone to augment our culture of innovation with a culture of business development and industry problem solving.
“I saw that AdShare had the solution to many of the industry’s challenges inherent in its operation and technology.”
Jim Selby, AdShare
“Jim’s expertise is second to none and spans the gamut from top level business model development with digital service providers to forensic accounting for music publishing royalties. Jim will team with myself and AdShare COO Jay Winship to continue our global expansion.”
Said Selby: “Jason and I share similar perspectives of the music business. I saw that AdShare had the solution to many of the industry’s challenges inherent in its operation and technology.
“AdShare has been a service provider for Naxos since 2008, so I had a good understanding of their capabilities and services. What I didn’t see until now was the incredible talent inside the company along with an exceptional executive team.
“Coming to work with Jason is a natural step in all this. After spending more time with Jason (Peterson) and his team, I’m confident that we have the people in place to capitalize on all new iterations of the music business.”
AdShare last month acquired Primo Media while launching VidaPrimo, its Latin music multi-platform and multi-channel network (MCN).
With offices from South Korea to Sri Lanka, Selby believes AdShare can help artists and content creators are looking for ways to monetize their work on a global scale.
“The music business is moving at light speed,” he said. “It seems there is earth shaking nearly every day that could change the course of the industry in an instant. As for AdShare, we continue to raise capital to allow us to further expand our current services along with acquiring comparable rights and companies. In addition, I will focus on continuing to develop our Cinq music label and distribution as the premiere destination for Latin Urban content and build our client base in film/tv, labels and music publishing.”Music Business Worldwide
