Believe-owned DIY distribution platform TuneCore has appointed Faryal Khan-Thompson as Vice President, International.
Khan-Thompson will report to Andreea Gleeson, Chief Revenue Officer, TuneCore.
Khan-Thompson will oversee TuneCore’s international team as well as the company’s growth and expansion into new countries and territories.
The new hire follows TuneCore’s expansion this year into India, as well as Brazil and Russia.
The company also expanded into Germany, France and Italy in 2016, the UK and Australia markets in 2015, while TuneCore Japan and TuneCore Canada have had similar localized services since 2012 and 2011, respectively.
TuneCore states that other key market, language and website localization launches are being planned as it continues its global expansion.
Khan-Thompson joins TuneCore from Tag, an international creative production agency, where she was Global Head of the company’s Localization division.
There, she oversaw teams across the Americas, EMEA, LATAM and APAC regions.
“I’m thrilled to be taking on this role during a period of exponential worldwide expansion at TuneCore.”
Khan-Thompson
Khan-Thompson said: “I’m thrilled to be taking on this role during a period of exponential worldwide expansion at TuneCore.
“As the company continues to grow internationally, it’s important that we not lose our focus on connecting with artists and addressing their needs first and foremost.
“Through developing local partnerships and growing brand awareness with on the ground presence, I want to reach independent artists in every market to help them get their music heard, get paid, and keep 100% of their profits.
“TuneCore’s localized websites are step one in enhancing the international customer experience and exploring a 360 strategy to drive wide-ranging growth that will benefit all stakeholders.”
“By hiring Faryal to lead our international operations, we have brought on a key leader who has the expertise to guide and scale TuneCore’s localization, which is crucial as we further advance our global expansion.”
Andreea Gleeson
Gleeson added: “At TuneCore we are commited to connecting with independent artists on a local level, and one of the best ways to do this is to deliver a multi-language local TuneCore website experience to more independent artists around the world.
“We are proud to be the leading multilingual competitor in the industry, with an expanding local team in-tune with market and artist needs.
“By hiring Faryal to lead our international operations, we have brought on a key leader who has the expertise to guide and scale TuneCore’s localization, which is crucial as we further advance our global expansion.”
TuneCore confirmed in October that it has surpassed the milestone of paying $2 billion in total to independent artists since it was founded 15 years ago.Music Business Worldwide