In his new role, van Dam will interface with Merlin’s digital partners and members to help members benefit from marketplace and partner insights and take advantage of opportunities.
Van Dam comes to Merlin with over 20 years of experience in the music industry, having spent his career working directly with artists and labels across the globe.
Before his time at Warner Music Group, van Dam headed up the Data & Insights team at Sony Music Entertainment. He also has roots in finance, having worked in the field at Sony as well as at EMI Music and Roadrunner Records.
At Merlin, van Dam will work alongside the Data and Analytics Team, which will continue to be headed by Marta De La Hoz. Both leaders will report to Charlie Lexton, Merlin’s COO since 2020.
In his role as VP of Insights, van Dam will build and manage relationships with strategic data partners to accelerate the growth of Merlin’s data capabilities.
“We are thrilled to have Floris join the Merlin team.”
Charlie Lexton, Merlin
Charlie Lexton, COO of Merlin, said: “We are thrilled to have Floris join the Merlin team. His proven ability to translate data into actionable insights will be a valuable asset both to our members and our digital partners.
“Floris’ experience will enable us to build on our existing data analytics capability to enable our members to take full advantage of the opportunities offered by our digital partners.”Music Business Worldwide
