Two prominent agencies which specialize in entertainment, Rogers & Cowan and FRUKT, are becoming close comrades.
The duo of companies are being aligned under the the vertical leadership of Mark Owens (CEO) and Rich Davis (COO) at joint parent Octagon Sports and Entertainment Network – which claims the move will ‘bring an unprecedented level of influence and relevance to the Integrated Communications marketplace’.
Together, the two agency brands employ more than 250 entertainment marketing execs around the world.
Rogers & Cowan, run by chairman Paul Bloch and co-presidents Alan Nierob and Fran Curtis, is primarily known for their PR representation of movie talent such as Denzel Washington, Kevin Costner, Vin Diesel, Brie Larson, Felicity Jones, Riz Ahmad, John Boyega, Chris Pratt, will.i.am, Jerry Bruckheimer and Robert Zemeckis.
However, the company also represents music acts such as The Rolling Stones, and Elton John, in addition to the likes of David Beckham and Jimmie Johnson.
Rogers & Cowan also manages red carpets and pop culture ‘activations’ at the likes of The GRAMMYs, The Latin GRAMMYs, MusiCares Person of the Year Dinner, Emmy Awards, CMT Awards, Insomniac, Rock in Rio USA, ComplexCon and CinemaCon.
“We are excited to more closely align our creativity, strategic planning and passion for pop culture at FRUKT with the powerful access Rogers & Cowan has in the global content, film, television, video gaming, fashion, music, touring and talent arenas.”
Dom Hodge, Frukt
FRUKT, meanwhile, is known for forging brand partnerships in music; recent examples include bringing together Gwen Stefani and Justin Timberlake with Mastercard, and Cisco with Live Nation.
“This is a culmination of a long-term vision to bring together and strengthen our collective pop culture brand and entertainment services,” said Rick Dudley, Chairman and CEO of the Octagon Sports and Entertainment Network.
“Our new offices in Los Angeles and London, refreshed branding and updated websites reflect our investment in the people and culture of both brands, and our confidence in Mark and Rich to take the group to new heights.”
“Our goal for clients like Mastercard, Delta, Cisco and Hasbro will be to help navigate the complexity of the changing media and digital landscape, and our knowledge of red carpets, festivals, celebrities and our story telling expertise across content, digital and social media will drive engagement and results for our clients, said Mark Owens, CEO of the Rogers & Cowan and FRUKT agencies.
“As seasoned, informed experts on all sides of a deal, we can help brands be great on any stage.”
The FRUKT management team is led by Dom Hodge, Chris Heath, and Jim Robinson, Co-Managing Directors in the UK, in addition to Shirley Richter Hughes, Managing Director in the US.
“We are excited to more closely align our creativity, strategic planning and passion for pop culture at FRUKT with the powerful access Rogers & Cowan has in the global content, film, television, video gaming, fashion, music, touring and talent arenas. Our clients, both current and future, will benefit from our collective strength and holistic approach to their business needs,” said Dom Hodge.Music Business Worldwide