Men’s health charity Movember have entered into a partnership with Instrumental’s data-driven record label frtyfve.
Movember helps fund over 1,200 projects focusing on prostate cancer, testicular cancer and suicide prevention.
The partnership will see frtyfve, the label behind last year’s UK Christmas No.1, launch the Mo Sounds playlist on Friday 1 November 2019, with participating artists donating 50% of the profits from the recordings to benefit Movember’s cause areas.
Over 50 artists from nine countries with a combined monthly listenership of 10+ million on Spotify alone have already committed to the campaign.
In addition, lewis Capaldi remixers Future Humans, Ireland’s Curtis Walsh, Los Angeles-based Sophie Rose, acoustic folk star Havelin and electro-pop duo JST FRNDS are just a few more of those taking part in the campaign.
DJ/Rapper Ironik and Spanish-Basque musician Gizmo Varrilas are also putting their spins on songs by ‘iconic tash wearing artists’.
All recordings will be distributed through frtyfve’s partnership with AWAL and promoted by both parties to Spotify, Apple Music, YouTube and across social media.
“I’m very happy to have been asked to join the Mo Sounds campaign, to support a charity in making a huge difference to prevalent men’s health issues, and also to collaborate with a group of incredibly talented independent musicians.”
Jamie Lawson
Jamie Lawson said: “I’m very happy to have been asked to join the Mo Sounds campaign, to support a charity in making a huge difference to prevalent men’s health issues, and also to collaborate with a group of incredibly talented independent musicians.”
“Working with this group of incredible artists, united to raise funds and awareness for men’s health, we have the ability to tackle subjects that are often ignored by society, remove barriers and erode stigmas associated with poor mental and physical health.”
Justin Coghlan, Movember Foundation
Justin Coghlan, Co-founder of the Movember Foundation, said: “Music moves people. No other medium has the ability to tap into people’s emotions and inspire collective behavior and change.
“Working with this group of incredible artists, united to raise funds and awareness for men’s health, we have the ability to tackle subjects that are often ignored by society, remove barriers and erode stigmas associated with poor mental and physical health.
“Through Mo Sounds we have a real opportunity to help address the current men’s health crisis and stop men dying too young. At a time when musicians have a more profound influence than ever before, their voice and our shared community of fans and followers will help in our vision to change the face of men’s health.”
“Instrumental is all about shining a light on amazing independent artists from around the world and this partnership between our frtyfve label and Movember will do just that AND raise valuable funds for the charity.”
Conrad Withey (pictured), CEO of Instrumental, added: “Instrumental is all about shining a light on amazing independent artists from around the world and this partnership between our frtyfve label and Movember will do just that AND raise valuable funds for the charity.
“We can’t wait to hear the music created to celebrate such a wonderful cause.”Music Business Worldwide
