Sony Music Entertainment Finland has appointed Jannika Nyqvist (pictured) as Director, Marketing & Artist Services, Sony Music Entertainment Finland.
The exec moves over to Sony from Universal Music Finland, where she worked for six years as a Marketing Manager for national productions and the last two years in A&R.
At Universal Music Finland, Nyqvist was in charge of marketing and public relations for artists under the Johanna Kustannus label (e.g. Pyhimys, Gasellit, Paperi T and Teflon Brothers).
Nyqvist starts her new role on January 7.
“As a company, we are at an inspiring transition point and it is great to get to develop our operations together with her. Jannika represents the new generation of the Finnish music business that strives for success.”
Henri Lanz, Sony Music Finland
Henri Lanz, Managing Director of Sony Music Finland, said: “I am extremely excited about collaborating with Jannika.
“As a company, we are at an inspiring transition point and it is great to get to develop our operations together with her. Jannika represents the new generation of the Finnish music business that strives for success.
“She is determined, passionate and forward-thinking as well as a solid music industry professional. I believe that our collaboration will spawn interesting stories in the future.”
“It is amazing to join Sony at this very moment when the company is full of energy and moving towards a new era.”
Jannika Nyqvist
Jannika Nyqvist added: “It is amazing to join Sony at this very moment when the company is full of energy and moving towards a new era.
“Henri Lanz, who was appointed as the Managing Director of Sony Music Entertainment in January, and I have collaborated a lot in the past, so it feels like a natural fit to join the company.
“This is a wonderful challenge that I wanted to grab at this point in my career.”Music Business Worldwide