Jenifer Mallory has been named Executive Vice President, International, Sony Music Entertainment.
She reports to Sony Music CEO Rob Stringer in the new role, in addition to Sony’s US-based label heads.
News of Mallory’s promotion comes two years after she was named SVP of International at the major.
She has played a key role in worldwide marketing campaigns for artists including Harry Styles, P!NK, Camila Cabello, Khalid and the Chainsmokers.
As EVP, Mallory will continue to lead international marketing campaigns for artists signed to Sony Music’s US labels.
Based in New York, she oversees an international team based in both New York and London, focused on Project Management & Promotion, International Digital Marketing and Sales.
“Jenifer has been heavily involved in the global success stories of many artists over recent years, and has built a fantastic international marketing division for the US labels.”
Rob Stringer, Sony Music
Said Stringer: “Jenifer has been heavily involved in the global success stories of many artists over recent years, and has built a fantastic international marketing division for the US labels.
“In addition to these responsibilities, she has also been involved in helping shape our wider global strategy meetings and communication, so this promotion is fully deserved.”
Since 2015, Mallory has served as Senior Vice President, International, Sony Music Entertainment, where
Prior to her role as SVP of International for Sony, Mallory spent six years with Columbia Records.
From 2006-2012, she developed and managed the Columbia digital marketing team in New York, then served as Senior Director, then Vice President, International.
Over the course of her career at Columbia, she spearheaded campaigns for artists including Adele, Beyoncé, Bob Dylan, Jack White, Daft Punk and Pharrell.
Prior to joining Columbia in 2006, Mallory worked with the Sony Pictures Digital Entertainment team in LA for several years.Music Business Worldwide
