Director, Culture & Content – AWAL, London
As Director, Culture and Content at AWAL you will work at the nexus of music, technology and entertainment, amplifying artist stories that shape culture.
This is a unique, cutting-edge role within our global company that will empower you to develop new forward-thinking ideas in a rapidly evolving content space. Join us and partner with the world’s greatest independent artists.
What you’ll do
- Trial, refine and ship new business ideas focusing on creating new assets and distribution channels for AWAL artists
- Create scalable processes around these business ideas that can be deployed internationally
- Work closely with marketing and promotions team to onboard business ideas that enhance their effectiveness in the consumer creator space
- Work with artist teams to create moments, capture content of these moments and distribute content to relevant audiences
- Identify, set briefs and evaluate impact of work done by relevant 3rd party companies
- Identify opportunities and implement new tactics and strategies in the fields of gaming, native advertising products and data analysis
To be successful in this role you will
- Know, understand and exploit current trends in viral marketing, content formats and online storytelling tactics
- Know and understand that trying something new and failing quickly is just as important as succeeding
- Be able to operate in business spaces that are volatile, unpredictable, complex and ambiguous
- Be an entrepreneurial self-starter with an ability to sell new ideas and motivate others
- Follow your instinct and take risks
- Be able to collaborate with teams from different disciplines and share the wins with them
- Be able to ‘disagree and commit’ and ascribe to ‘strong views, weakly held’
- Successfully manage multiple projects in a fast-paced working environment and prioritise workload effectively
- Build strong relationships with internal team members in order to build trust and to steer projects effectively
- Set project objectives and targets and be able to evaluate them
- Have excellent verbal and written communication skills
- Have good computer skills i.e.: Microsoft Office, Excel, Word, PowerPoint, Adobe Acrobat, strong knowledge of Google docs / Cloud sharing methods and analytics platforms
Who you are
- You have a minimum of 6 years’ experience in the music or entertainment industry ideally in influencer marketing, digital marketing, content creation
- You have unlimited curiosity
- You are familiar with the AWAL business model & the company values
- You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, particularly in online storytelling and audience growth
- You are comfortable in hiring & working with creative teams / agencies and promotion teams
- You have detailed knowledge of the short form video and social media space across platforms like Tik Tok, Instagram, YouTube Shorts, Snap, Discord
- You have an understanding of what it means to work releases in a global marketplace
- You have experience in implementing effective paid media advertising / creator marketing & an awareness on how to identify target audiences
- You are willing to take a hands-on approach and ready to execute a wide range of tasks
- You have a start-up, entrepreneurial mentality, with a preference for teamwork and collaboration
What we give you
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Please note that applicants must be at least 18 years of age.
