Senior Manager, Artist Support – AWAL
at Sony Music Entertainment UK
London
Overview
As Senior Manager, Artist Support you will play a key role in helping artists and labels bring their musical and creative dreams to life. You will be the main contact, advocate, and champion for a roster of artists (both early-stage and established), labels, and catalog partners.
You will support artist and label partners throughout and beyond the release cycle by delivering excellent, best-in-class, operational support and providing proactive recommendations that help them develop their marketing, creative, and fan engagement strategies. This is a thrilling opportunity to help artists tell their stories and impact culture.
What you’ll do
- Act as main AWAL contact and a world-class partner to a roster of artists, labels, and catalog partners supporting them in their music releases, marketing strategies, and operational business needs.
- Collaborate with dealmakers and A&R team to build and nurture exceptional, close, trusting relationships with artists, managers, and label teams.
- Partner with artists, artist teams, and labels to add value and advise on marketing, content, and audience development strategies and budgeting across new releases and catalogs.
- Provide best-in-class operational support for artist and label partners including but not limited to product deliveries, quality control, accounting questions, and proactive suggestions to maximize platform tools and profile optimization.
- Guide artists and labels in writing effective DSP pitches and ensure the Global Commercial Partnerships team has all project background, data, and assets for timely pitching.
- Habitually monitor commercial and audience data to proactively provide support and suggestions to artists and labels.
- Advise artists and labels on catalog best practices including viral track marketing, maximizing anniversaries and cultural moments, and physical product strategies.
- Oversee and organize global physical product release workflow between artist/label and internal AWAL teams including new product ideation, production, represses, and retail marketing opportunities.\Regularly attend shows and events for artists and label partners.
Who you are
- 5 years experience working directly with artists, labels, and catalogs with a proven track record of impacting growth.
- A music superfan fluent with social media and online culture.
- A utility player with a strong sense of curiosity, eager to never stop learning about all aspects of marketing, artist development and the wider music business.
- Exceptional relationship management and written and spoken communication skills with the ability to lead high priority relationships.
- Experience navigating complex, time sensitive operational needs, accounting, and release set ups while maintaining confidence and composure.
- Experience working on physical product releases.
- Passionate about supporting artists and proud of the work you can do to help them.
What we give you
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
