Senior Marketing Manager
at Sony Music Entertainment UK
London, England
Overview
As an experienced Senior Marketing Manager at AWAL, you will be responsible for the marketing strategy and initiatives for a wide range of AWAL’s artists, from emerging and developing artists, to those already established.
You will have experience running a range of artist campaigns at a front line label or equivalent and be familiar with planning, budgeting and executing creative campaign strategy. You will be a digital native with a digital-first approach to campaigns and a deep understanding of developing social and music platforms and the opportunities they offer.
You will love working exceptionally closely with artists and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. This would suit someone who has 6+ years’ experience working at a front line label or equivalent, managing priority projects and with a number of years at a senior marketing manager level.
You will be passionate about new music and love working closely with artists and creatives, whilst being able to bring out the vision for an artist’s proposition as they push for their version of success, whether that is culturally, commercially or critically. Fans and audiences will always be at the front of your mind when planning campaigns. You will be comfortable identifying audiences in detail and creating bespoke strategies to reach and expand those audiences.
You will use your extensive experience to support and advise others in the marketing team, offer creative ideas and input into their campaigns and be a source of knowledge for the more junior members of the team. Our team is a passionate, supportive, fun, innovative group of people, who believe strongly in artist ownership, creative control, and driving success. Join us in shaping the future of the music industry.
What you’ll do
- Implement innovative marketing timelines & strategy for selected AWAL artists
- Communicate and synchronise campaigns with AWAL’s global marketing teams
- Oversee the delivery and the rollout of all assets for designated artist campaigns
- Manage marketing campaign budgets
- Oversee setup & execution of clients’ physical and digital production
- Establish clear campaign objectives & targets for all key stakeholders to adhere to, and source and manage media promo partners for projects
- Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships,
- International marketing & Operations teams as well as external partners
- Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
- Set and achieve streaming, sales, cultural and revenue targets
- Monitor & analyse performance of releases using an extensive suite of analytics & third party tools
To be successful in this role you will
- Build strong relationships with both artists / artists’ team & internal team members in order to build trust and to keep steering the campaigns effectively
- Be consistent and effective in communications with both the artists / artists’ team & internal team members which adhere to AWAL’s values
- Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
- Set campaign objectives and targets at the start of each campaign in collaboration with artist and internal teams
- Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Who you are
- You have 6+ years of music marketing experience at a record label, artist or label services company, or artist management company, or with applicable experience in another role
- You can demonstrate your experience working on marketing strategy and campaigns across a range of genres and with artists at different stages of their careers
- You are familiar with the AWAL business model & the company values
- You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
- You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
- You have great knowledge of the DSP landscape and how it affects your marketing campaigns
- You have an understanding of what it means to work releases in a global marketplace
- You have experience in implementing effective paid media advertising and creator marketing & an awareness on how to identify target audiences
- You are willing to take a hands-on approach and ready to execute a wide range of tasks to execute campaigns
- You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration
What we give you
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
- Time off for a winter recess
