Director, Digital Marketing (Temporary)
Come As You Are.
As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.
Director, Digital Marketing (Temporary)
Nashville, Tennessee
BMG’s Digital Marketing department is an award-winning global team who work at the forefront of artist campaigns, leading the charge with expert insight into social media, audience development, online advertising, CRM, global activations and innovation for marketing. They are interconnected with our marketing, product, streaming and analytics teams and work closely with artists and tech partners.
As part of this team, this role temporarily heads up the staff and infrastructure for digital marketing in the Nashville office, looking after frontline recorded signings, primarily in the country space. Your primary mission is to serve as the head of Nashville’s digital marketing team, providing leadership for social media, online advertising, audience and fanbase development, CRM and online activations. You’ll need to manage the team, priorities, internal stakeholders and external partners to create opportunities and contribute to digital growth of BMG Nashville.
What You’ll Be Doing.
- Strategic digital marketing leadership for Nashville recorded music.
- Team leadership and development for a growing team.
- Social media and connected platform strategy and innovation, including: social gaming, fanclubbing and new tech.
- With the biz dev team, manage partner relationships across Meta platforms, TikTok, Snapchat,
- Discord and other connected platforms.
- Individual campaign successes and holistic territory thinking and planning.
- CRM, data capture, fan-to-fan, and direct-to-fan marketing, including GDPR and data protection compliance.
- Website and landing page management including GDPR and data protection compliance.
- Manage the tools and systems BMG has available for digital marketing.
- Be the point of escalation for artists, their management and internal stakeholders for Nashville projects.
- Represent BMG’s core values.
- Integrate with marketing and streaming colleagues.
Must Haves
- Digital marketing knowledge and subject matter expertise on social media, audience development, online advertising and digital activations.
- Music industry campaign and marketing experience.
- Team leadership and development experience.
- Department management experience.
- Partner relationship experience, including pitching and CMS experience.
- Business acumen, including understanding of budgeting and revenue streams.
- Experience in and/or deep knowledge of country music.
Nice-to-Haves
- High-profile artist experience and an understanding of large fanbases and fandom.
- Digital marketing, marketing or platform specific qualifications.
- Knowledge of technology and understanding of upcoming trends.
- Analytical mindset and understanding of data and statistics.
- Key account relationships for relevant partners.
What’s In It For You?
- Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
- Kick off your weekends early with Summer Fridays.
- Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
- Be inspired by our talented artists at our showcases and playbacks.
Pay Range
$85,000-$90,000 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs.
Are you interested? Follow the link to apply!
We are an E-Verify employer. For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
About BMG
BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform.
BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
Company: BMG Rights Management (US) LLC
Country: United States of America
State/Region: Tennessee
City: Nashville
Postal Code: 37203
Location: Nashville, TN, US, 37203
