Come As You Are
As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.
Sr. Manager, YouTube BBR
We’re seeking a dynamic Artist Channel and Account Manager to join our vibrant YouTube team in Nashville. If you’re passionate about music and skilled in channel management, this is your chance to make a global impact.
You will specifically ensure the best YouTube set up for the artists we work with, managing all aspects of channel management and optimization including ideation, playlist pitching, uploading videos, community, metadata optimization and audience management as well as monetization, together with our YouTube operations team.
What You’ll Be Doing
- Creating top marketing campaigns, channel optimization, playlist pitching, uploading videos, community, metadata optimization and audience management.
- Responsible for launching top-tier marketing campaigns, such as multi-livestream events, afterparties, live redirects, billboards, and more.
- Monitor release day placements, playlist adds and daily streaming numbers for priority tracks.
- Liaising with the Global Streaming team on a weekly basis on marketing initiatives in the US.
- Researching YouTube and social platforms for new talent and opportunities.
- Partnering with other divisions within BMG to align on marketing efforts and opportunities to create revenue.
- Actively contribute to annual goals & KPI’s; offering insights into new concepts and principles that impact BMG’s core business.
- Educating clients on best practices, playlist initiatives and effective strategies for marketing campaigns.
- Active pitching and managing the relationship with the YouTube Music teams in Nashville.
- Providing YouTube insights & trends on a weekly basis with global YouTube team.
- Positioned as the ‘go-to’ YouTube expert for senior leadership; providing top tier service for all clientele.
Must Haves
- Passion and commitment to driving BMG’s revenue growth within YouTube year over year.
- Previous extensive experience of dedicated expertise in YouTube, this candidate possesses a profound understanding of the YouTube ecosystem.
- General knowledge of CMS, with a strong emphasis on copyright aspects specific to YouTube.
- Proven ability to take ownership of global priority projects, specifically in the country genre space.
- Proficient in analyzing data from YouTube backend and provide weekly reports to top clients.
- A comprehensive understanding of metadata, platform algorithms, and monetization.
- Strong knowledge on the digital landscape as it pertains to social media.
It’s a plus if you have experience in rock & pop music space along with content creation and video editing skills
What’s In It For You
- Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
- Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
- Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
- Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
- Save money and time with our commuter benefits program.
- Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
- Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
- Access well-being support 24/7 through our Employee Assistance Program.
- Kick off your weekends early with Summer Fridays.
- Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
- Be inspired by our talented artists at our showcases and playbacks.
Pay Range
$65,000 – $72,000 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
Are you interested? Follow the link to apply!
We are an E-Verify employer. For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients.
BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
