Job Title: Paid Media Manager
Company: Burwood Media
About Us:
Burwood Media is an events and marketing company that executes over 1,000 themed DJ nights per year across the country and internationally. We own Gimme Gimme Disco, Emo Night Brooklyn, Broadway Rave, Party Iconic, and others. We are a dynamic, music-driven company passionate about creating engaging experiences for fans. Our team thrives on creativity, innovation, and staying ahead of the curve in content creation and technology. Learn more about us at burwoodmedia.com.
Role Overview
We are seeking an experienced and analytical Paid Media Manager to lead the strategy, execution, and optimization of our paid digital advertising campaigns. The ideal candidate will have a strong background in performance marketing and be comfortable working in a fast-paced environment, managing significant ad spend, and continuously testing and refining campaigns to improve performance.
While experience in music or event-related advertising is welcome, we are open to candidates from diverse industries with a strong track record in digital advertising and data-driven campaign management. We encourage applicants with backgrounds in any sector where paid media is a core component of success, as we value expertise in digital advertising above specific industry experience.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and other digital channels.
- Manage advertising budgets to maximize return on ad spend (ROAS) and meet business objectives.
- Continuously analyze campaign performance and implement data-driven optimizations.
- Conduct A/B testing on creative, targeting, and messaging to improve conversion rates and reduce cost per acquisition (CPA).
- Stay informed on digital advertising trends, tools, and best practices to drive innovation.
- Work cross-functionally with internal teams to align paid media efforts with overall marketing and business goals.
- Provide regular reporting and insights to inform decision-making and campaign adjustments.
Preferred Qualifications
- 3+ years of hands-on experience managing paid digital advertising campaigns.
- Proven track record of running high-budget, performance-driven campaigns.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Experience in paid social (Meta, TikTok), Google Ads, and other digital ad platforms.
- Ability to adapt quickly and pivot strategies based on market trends and campaign performance.
- Excellent communication and organizational skills.
- Proficiency with analytics tools such as Facebook Business Manager, and other tracking platforms.
Perks & Benefits
- Team Culture: Frequent happy hours and team nights out.
- Health & Wellness: Comprehensive medical, dental, and vision benefits.
- Retirement Savings: 401(k) plan available after one year of employment.
- Time Off: Generous Paid Time Off plan.
- Compensation: $60,000 – $70,000 per year, plus a discretionary performance-based bonus.
At Burwood Media, we believe in moving fast, testing ideas, and iterating in real time. If you are proactive, eager to grow, and passionate about leveraging technology to optimize digital advertising, we want to hear from you! Apply today and be part of an exciting team that lives and breathes music, technology, and digital innovation.
