Job Title: Digital & Social Marketing Manager
Location: Los Angeles, CA (In-Office)
Type: Full-Time
Experience: Minimum 2 years’ relevant experience
Salary: Competitive, based on experience
About Thrive Music
Thrive Music is a leading independent electronic and dance music label with a rich history of supporting innovative artists across the globe. Based in Los Angeles, we are passionate about discovering and developing cutting-edge talent in the electronic scene.
Our catalog spans a wide range of electronic subgenres, and our mission is to deliver impactful music experiences to a global audience. We work collaboratively to push the boundaries of electronic music, and we’re looking for a driven Digital & Social Marketing Manager to join our growing team.
Job Overview
As the Digital & Social Marketing Manager at Thrive Music, you will play a critical role in developing and executing digital marketing strategies that grow our artists’ online presence and engage their fanbase.
Working closely with the VP, Global Marketing, you’ll manage day-to-day social media activities, digital marketing campaigns, and collaborations with social and digital platforms to grow music consumption. This is an in-office role based in Los Angeles, ideal for someone looking to immerse themselves in a vibrant, collaborative environment.
Key Responsibilities
- Plan, create, and post engaging content across Instagram, TikTok, Facebook, X (formerly Twitter), and other emerging platforms to grow Thrive Music and our artists’ online presence.
- Ideate and build creative digital marketing campaigns for each artist and their releases across Instagram, TikTok, YouTube, Twitch, Discord, Snapchat, and other platforms.
- Create trackable affiliate links for multi-tiered campaigns and initiatives while actively monitoring performance.
- Build, maintain, and assess external marketing partnerships with social platforms, apps, and other emerging media.
- Help grow each artist’s audience on DSPs and social media accounts, including TikTok, Instagram, YouTube, Twitch, and Discord.
- Oversee influencer marketing campaigns, both directly and through agencies.
- Work closely with the marketing lead to build and manage release timelines including content rollout and digital activations.
- Provide data-driven insights to internal and external team members, continuously refining marketing strategies to optimize audience engagement.
- Track and analyze KPIs across social media and DSPs, monitoring campaign goals and objectives related to awareness, engagement, consumption (streams, video views), and conversion (pre-saves, D2C). Provide insights and recommendations to optimize future campaigns.
- Lead the ideation and execution of artist and label content strategies to support pre- and post-release social engagement and growth.
- Launch paid media campaigns, monitor advertising performance and its effect on streaming analytics.
- Stay up to date with existing and emerging media and marketing trends, discovering new sites, accounts, creators, and outlets to promote our artists.
- Build and manage CRM campaigns, including the design of newsletters, release announcements, SMS blasts, and DM campaigns via Mailchimp and Laylo.
- Drive engagement and growth by executing UGC campaigns on short-form video platforms, engaging with fans and influencers, and partnering with digital creators to amplify artist visibility.
Requirements
- Minimum of 2 years’ experience in digital marketing, social media management, or a related role, preferably at a record label.
- A passion for electronic and dance music, with a strong understanding of the genre, its subcultures, and trends.
- Proficiency in social media platforms (e.g., TikTok, Meta, Twitch, Discord, YouTube), and analytics tools (e.g., Chartmetric, LinkFire, CO:BRAND, Spotify for Artists).
- Basic design and content creation skills (e.g., Canva, Adobe Creative Suite, video editing).
- Strong communication skills, attention to detail, and the ability to work both independently and in a collaborative, fast-paced environment.
- Must be able to work in-office at our Los Angeles location.
Why Join Us?
- Be part of one of the most influential independent electronic music labels in the industry.
- Gain hands-on experience by working closely with a passionate team that is dedicated to supporting groundbreaking electronic artists.
- Comprehensive medical, dental, and vision coverage.
- 2-weeks paid vacation time.
- Enjoy half-day Fridays throughout the Summer months.
- Opportunities for professional growth and development in an expanding company.
How to Apply
Please send your resume, cover letter, and any relevant portfolio materials (previous campaigns, content, etc.) to Jobs@Thrivemusic.com with the subject line “Digital & Social Marketing Manager Application – [Your Name].”
We can’t wait to hear from you!