Lickd, a service for accessing claims-free commercial music for video creators, has entered into global partnerships with Universal Music Group (UMG) and Universal Music Publishing Group (UMPG).
The collaboration will see YouTube content creators given access to a selection of new releases and tracks from the two companies’ music catalogs across multiple UMG territories.
Described as an “industry-first”, a press release from UMG and UMPG state that the deal “shines a spotlight on the rapid growth in creators who use music as a key part of social video production and offers further opportunity for social content creators to use commercial music”.
Lickd, which has over 25,000 chart songs available via its platform, claims to be seeing 100% month-on-month growth in creator sign ups, in addition to 89% growth in licences over the last quarter.
“Partnering with UMG and UMPG represents a huge step forward in the creation of a streamlined path for social content creators to access pre-cleared commercial music.”
Paul Sampson, Lickd
Paul Sampson, Chief Executive Officer, Lickd said: “Partnering with UMG and UMPG represents a huge step forward in the creation of a streamlined path for social content creators to access pre-cleared commercial music.
“This is one of many positive moves helping to craft a more artist, songwriter and creator-friendly world comprising of fair compensation and affordable licencing.
“This collaborative partnership will undoubtedly deliver new ways for creators and musicians to actively engage with fans globally.”
“We’re delighted to enter into a partnership with Lickd at a time when UGC is experiencing exponential growth and music remains the number one passion point for many globally.”
James Healy, UMG
James Healy, SVP Digital Strategy and Business Development, UMG added: “We’re delighted to enter into a partnership with Lickd at a time when UGC is experiencing exponential growth and music remains the number one passion point for many globally.
“UMG recognizes that by embracing and connecting these creative forces, our artists, their fans, who themselves are content creators and today’s social content creators, we are enabling an environment of deeper collaboration and discovery, under a scalable model.”
“At a time when more and more people are consuming content, we are thrilled to be working with Lickd to deliver greater value to creators, artists and consumers.”
Alex Ianev, UMPG
Alex Ianev, Senior Director Business Development and Digital at UMPG, said: “At a time when more and more people are consuming content, we are thrilled to be working with Lickd to deliver greater value to creators, artists and consumers.
“We look forward to continuing to support the creator industry and to seeing how this partnership will evolve.”Music Business Worldwide
