Linda Bloss-Baum named Vice President, Government Relations and Public Affairs at SoundExchange

US performance rights organization SoundExchange has appointed Linda Bloss-Baum as Vice President of Government Relations and Public Affairs.

Bloss-Baum will head up a “revamped” public affairs department that SoundExchange says will drive “a strategy centered on industry-shaping advocacy efforts that favor the fair treatment of music creators in the digital age”.

The exec will report to Esther-Mireya Tejeda, who was appointed as SoundExchange’s Chief Marketing and Communications Officer in September last year.

Prior to this new appointment, Bloss-Baum spent eight years serving as a liaison between SoundExchange and artists and industry figures, most recently as a Senior Director of Artist and Industry Relations.

That experience allowed Bloss-Baum to “bring together the creator and policy worlds in search of answers to pressing music business and policy issues,” says SoundExchange.

Before joining SoundExchange, Bloss-Baum served as a strategic consultant to music and entertainment companies and organizations, running the Warner Music Group office in Washington, D.C. and serving as Vice President, Public Policy/Government Relations at Universal Music Group/NBC Universal and Time Warner, Inc.

She also serves on the Board of Directors for Leadership Music and the Gospel Music Association.

“We are at a critical juncture of transformation that will challenge the ways in which the music industry is organized and the policies we need to ensure its long-term health.”

Esther-Mireya Tejeda, SoundExchange

Esther-Mireya Tejeda said: “We are at a critical juncture of transformation that will challenge the ways in which the music industry is organized and the policies we need to ensure its long-term health.

“Linda’s expertise and background spanning the creator community, Capitol Hill and other policymakers is a perfect fit as SoundExchange seeks to address the industry’s challenges.”

“The next five years will reshape the music industry.”

Linda Bloss-Baum

“The next five years will reshape the music industry, from where and how music is created and distributed, to the systems that make the business side easier, to how we create a just and equitable ecosystem that reflects the value of artists, labels, and other creators.

“With a member community of over 245,000, SoundExchange is the only organization that respects the totality of the industry, giving us an important responsibility at the intersection of the technology and music ecosystems.”Music Business Worldwide