Japan-based free messaging app company, LINE Corporation, has fully completed its deal to acquire the free personal streaming service MixRadio from Microsoft.
News of the acquisition was first announced in December 2014. LINE says it will support MixRadio’s development, and use its worldwide reach to expand the platform into new regions.
MixRadio CEO Jyrki Rosenberg (pictured) said of the acquisition, “The closure of the deal with LINE is an exciting new chapter for MixRadio.
“We maintain our mission to provide the world’s simplest and most personal music streaming service, and this partnership presents considerable potential for expansion.”
MixRadio boasts its own music recommendation technology, which it says delivers a more personalised music listening experience than rivals.
MixRadio’s management and development teams will join LINE, but will remain headquartered in Bristol, United Kingdom.
MixRadio currently operates in 31 countries with ‘millions of users’.
LINE has a total of 181 million monthly active customers across 230 countries.Music Business Worldwide
