Live Nation Entertainment has acquired a majority stake in US concert and festival promoter Red Mountain Entertainment.
The deal will grow Live Nation’s presence in the Southeastern United States through Red Mountain’s concert promotions, festival promotion and production, as well as venue consulting work.
The entire Red Mountain Team will continue to stay with the company and operate from their home base of Birmingham, Alabama.
Red Mountain’s core concert promotions business handles show bookings in venues ranging from amphitheaters and arenas to clubs and theatres, including exclusive venues The Wharf Amphitheater, Tuscaloosa Amphitheater, Brandon Amphitheater, and Iron City.
Additionally, the company is actively involved in the production of music festivals including Sloss Music & Arts Festival, which is co-owned with AC Entertainment and VMI.
It also has exclusive booking partnerships with Beale Street Music Festival in Memphis and Wildflower! Arts & Music Festival in Richardson, TX.
In addition, Red Mountain produces craft beer festivals in the Southeast and owns the Oak Mountain State Fair in Pelham, Alabama.
Gary Weinberger, President, Red Mountain Entertainment said: “From day one, our goal at Red Mountain has always been to bring fans’ favorite artists to town.
“As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast.”
Gary Weinberger, red mountain entertainment
“As we took on bigger venues, talent, and events across the Southeast, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation.
“As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast.”
“Given Red mountain’s entrepreneurial approach to business, their personal relationships and their tireless work ethic, they will continue to grow and accomplish even more as we work along-side one another at Live Nation.”
bob roux, live nation
Bob Roux, President, U.S. Concerts, Live Nation added: “I have had the great privilege to have known Gary, Jay and John for many years now, and they are just terrific people who have built a tremendous concert business.
“Given their entrepreneurial approach to business, their personal relationships and their tireless work ethic, they will continue to grow and accomplish even more as we work along-side one another at Live Nation.”
Over the years, the Red Mountain team has promoted shows for artists including The Rolling Stones, Pink Floyd, Jimmy Buffett, Kenny Chesney, Eric Church, Fall Out Boy, G-Eazy, Phish, Leon Bridges, Rod Stewart, Kings of Leon, John Mayer, Dave Matthews Band, Bob Dylan, Def Leppard, Imagine Dragons, Luke Bryan, Twenty One Pilots, and Chris Stapleton.
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