France-based audio streaming platform Deezer has appointed veteran marketing executive Maria Garrido as its new Chief Marketing Officer (CMO).
Garrido will join Deezer’s executives in Paris, reporting directly to CEO Jeronimo Folgueira.
She will “spearhead the evolution and growth of the global music streaming brand” after its recent IPO on Paris Euronext, Deezer says in a press release on Wednesday (November 9) announcing the appointment.
Garrido has held operational and strategic roles in Consumer Goods, Media, Communications and Entertainment across North America, Latin America and Europe.
“It’s an exciting time to become a part of this tech and entertainment gem, as it steers a course towards transformational growth.”
Maria Garrido, Deezer
“I am honored to join Deezer. It’s an exciting time to become a part of this tech and entertainment gem, as it steers a course towards transformational growth,” says Garrido.
“I’m very much looking forward to building on its innovative and bold spirit, leading the marketing function as it continues to shape the brand’s future and contribute to its accelerated expansion.”
In addition to being a seasoned marketing executive, Deezer says that Garrido is a prolific public speaker and thought leader with contributions in global publications such as Bloomberg News, The Economist and Forbes.
She is also a recurring jury for renowned festivals like Cannes Lions and Eurobest, where she has presided over the Entertainment juries. Garrido is also a board member at women advocacy groups Carmila and International Women’s Forum.
“Maria is an experienced marketing executive, with an impressive track record and I am convinced she will work wonders with our brand.”
Jeronimo Folgueira, Deezer
Commenting on the appointment, Folgueira says: “Maria is an experienced marketing executive, with an impressive track record and I am convinced she will work wonders with our brand, together with our talented marketing and communications team.”
“We have exciting times ahead of us and I’m very happy to welcome Maria to the Deezer band.”
At Deezer, Garrido will lead the marketing team and the continuous development of the Deezer brand as the company seeks to accelerate its growth and global expansion, Deezer says.
The news follows another C-level appointment earlier this year, with Deezer naming Gitte Bendzulla as its new Chief Operating Officer. Bendzulla joined Deezer in April from Spark Networks SE, a US-based dating company listed on the New York Stock Exchange.
The appointments come as Deezer aims to turn profitable by 2025 as it continued to shed subscribers and book losses in the recent quarters.
Deezer’s share price on the Euronext as of Tuesday (November 8) was down 33% from when it debuted on the exchange receiving lukewarm investor response.
The company, however, remains bullish on its strategy of focusing on select key markets. It currently operates in France, Germany, the UK, Brazil and the US.
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