Arising Artist has announced the appointment of former Sony BMG exec and music marketing veteran Martin Moulton to the position of General Manager.
The company – a consultancy network that offers skills and expertise from music industry professionals to aspiring artists and music businesses – is a division of online entertainment retailer specialist The Tunetribe Entertainment Group.
Moulton will report directly to Tunetribe Entertainment Group and Arising Artist CEO William Haighton. His appointment is effective immediately.
Moulton has over 15 years experience in senior music industry marketing positions, specialising in hip-hop and R&B music.
His roles have included a nine-year stint at Sony BMG where he oversaw campaigns for artists such as Whitney Houston, Usher and the entire Bad Boy Entertainment roster.
“Arising artist is ideally placed to offer authentically bespoke solutions to artists and music companies.”
Martin Moulton
Moulton also spent time at TVT Records as Urban Product Manager.
Employed by TVT US, he helped set up the UK office and was responsible for successful campaigns for the likes of Lil Jon and Pitbull among others.
Arising Artist consultants offer artists and businesses flexible help on the basis ranging from a one hour session right through to a full campaign.
It network of expertise covers A&R, legal, accounting, publicity, plugging, music publishing, marketing, digital, management, production and more.
The company offers its services on a fee basis – with no commissions, no membership fees and no minimum contract periods.
William Haighton, CEO of Tunetribe and Arising Artist said, “Martin joins us with an impressive track record of success in both the major and independent sectors.
“He is a highly talented marketeer who has a real understanding of the modern music industry and is absolutely the right person to develop the Arising Artist offering.”
Martin Moulton said, “Arising Artist is ideally placed, in this fast evolving industry, to work with a range of music companies and artists who need an authentically bespoke solution for their campaigns.
“This is a very exciting opportunity to work across a diverse range of interesting projects and I am looking forward to bringing my ideas to the table and helping the company develop its client base and range of services.”Music Business Worldwide
