Amazon Music has appointed a new Director of AI Innovation and Interactive Experiences.
The individual joining the company in that role is music industry veteran Matt Serletic, a Grammy award-winning producer and former CEO of Virgin Records in the US.
As a producer, Serletic worked with the likes of Matchbox Twenty and Collective Soul in the 1990s and early 2000s.
Serletic headed up Virgin Records America as Chairman/CEO between 2002 and 2005 and went on to found Emblem Music Group in 2007, which became home to artists including Rob Thomas and Matchbox Twenty.
In 2015 the exec founded music technology and app Zya, which was acquired by Google in 2019.
Following his startup’s acquisition by Google, Serletic served as Director of Products at Google, until last month.
In a statement posted to social media on Tuesday (May 28), Serletic thanked “the fantastic team at Google for their support and collaboration during my time there”.
He added: “Bringing our music technology company Zya (Acquired by Google) to Google was transformative, enabling us to significantly grow expressive content usage, reach millions of users with innovative features across Google products, and drive billions of daily visual impressions on Search, Android, and YouTube.”
“At Amazon Music, we will harness the power of AI and interactive technologies to create new ways for people to discover, enjoy, and interact with music.”
Matt Serletic
He continued: “At Amazon Music, we will harness the power of AI and interactive technologies to create new ways for people to discover, enjoy, and interact with music.
“Together with John Ciancutti, Ryan Redington, Steve Boom, and the entire Amazon Music team, we have a unique opportunity to shape the future of music and create unforgettable experiences for artists and fans alike.
“I’m excited to reimagine how people connect with music in the age of AI! Please reach out if you’d like to explore potential opportunities or ideas together.”
Music Business Worldwide
