UK-based EVR Holdings-owned VR music platform MelodyVR has partnered with London’s Wireless Festival to broadcast the event live in virtual reality.
Users will be able to stream the event on their smartphones via the new MelodyVR mobile app.
The closed Beta of the firm’s new Android and iOS apps was announced yesterday, with plans for a public release later this summer.
MelodyVR also announced a low cost headset, the The MelodyVR viewer.
The partnership with Wireless follows the Liam Payne livestreamed show that MelodyVR staged and broadcast in December 2018.
Artists performing at Wireless in July include Cardi B, Travis Scott, A$AP Rocky, Stefflon Don and Migos.
“It is not about replacing the magic of experiencing live music or the festival vibe in person, but to offer an exciting alternative – and the team at Wireless and Festival Republic have the vision to work with us to deliver just that.”
Anthony Matchett, MelodyVR
Anthony Matchett, CEO and Founder MelodyVR said “Imagine a situation where even if you didn’t get a ticket for the show itself there was another way in? That’s what this partnership means and it’s transformative.
“It is not about replacing the magic of experiencing live music or the festival vibe in person, but to offer an exciting alternative – and the team at Wireless and Festival Republic have the vision to work with us to deliver just that.
“Wireless has always been forward thinking and for their audience the connection between technology and music is a perfectly natural one.
“It’s a pleasure to be working together and using this sold-out event as a launch platform for our new mobile app experience, opening up the exciting potential of VR to a bigger audience than ever before.
“This festival first collaboration with MelodyVR is taking Wireless to a global audience, giving all fans the chance to be there whilst bringing together ground-breaking technology with a tech savvy music loving audience.”
Melvin Benn, Festival Republic
Melvin Benn, MD of Festival Republic, added: “Wireless Festival has cemented itself as the leader in the festival market, selling out in less than 24 hours the past two years.
“This festival first collaboration with MelodyVR is taking Wireless to a global audience, giving all fans the chance to be there whilst bringing together ground-breaking technology with a tech savvy music loving audience”
The company recently entered into new music licensing agreements with UMPI Ltd, a part of the Universal Music Publishing Group SACEM (the Society of Authors, Composers, and Publishers of Music), ASCAP (the American Society of Composers, Authors and Publishers) and BMI (Broadcast Music Inc.).
The new deals followed the appointment of former Shazam exec Miles Lewis as Chief Commercial Officer (CCO) in February.Music Business Worldwide
