London-based live entertainment agency Coalition Talent has inked a wide-ranging joint venture agreement with Ministry of Sound.
The deal will see both companies jointly developing and implementing a range of new live events and brand partnerships – with the Ministry of Sound events team relocating to Coalition Talent’s central London offices.
(If you were wondering… that’s Ministry Of Sound Group Ltd, the nightclub owner – not the record company which the firm sold to Sony last year for £67m.)
Coalition Talent has a roster that includes Radio One DJ Nick Grimshaw, Pixie Lott, Charli XCX (DJ bookings) and Trevor Nelson.
It has been expanding its offering in recent times to focus on building entertainment brands.
“We look forward to welcoming the Ministry of Sound events staff into our brilliant team here at Coalition, our joint focus will be to maximise opportunities for their current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artists.”
Guy Robinson, Coalition
Recent projects have included ‘Coffee House Sessions’, ‘Pure Music Live’, and a joint venture with BBC Radio Two presenter Sara Cox – the successful ‘Just Can’t Get Enough 80s’ club night.
Guy Robinson, CEO of Coalition Talent said, “I couldn’t be more proud to enter into this joint venture with Ministry of Sound.
“This iconic brand has been a huge part of my journey in the music industry, from working with them on talent through to more than a few lost nights at the club!
“We look forward to welcoming the Ministry of Sound events staff into our brilliant team here at Coalition, our joint focus will be to maximise opportunities for their current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artists.”
Jonathan Bevan, CEO of Ministry of Sound, said, “We are delighted to be launching this new partnership. Ministry’s brands and reputation coupled with Coalition’s talent relationships, expertise and newly expanded team will deliver a whole new range of world class music events.”Music Business Worldwide
