UK-born ticketing and music discovery platform DICE has launched in Italy.
The company has already signed several exclusive partnerships with the likes of Italian promoter RADAR Concerti and with two Milan venues, the 3,000 capacity former Warehouse space, Magazzini Generali, and club space, Arci Ohibò.
DICE kicks off its music offering powering FKA Twigs’ show at Fabrique this November and Ricardo Villalobos at Magazzini Generali this September.
Launched in the UK in 2014, DICE’s arrival in Italy marks continued global expansion for the company, which now has a presence in the UK, France, US and Australia.
DICE has handled tickets for high-profile artists such as Kanye West, Solange, A$AP Rocky, Adele and others.
It has been illegal to resell tickets for a profit in Italy since March 2018. DICE’s mobile tickets are locked to smartphones with two step authentication, waiting list and refund features, as well as machine learning capabilities to prevent secondary resale.
“DICE is already working in Italy, since we went on-sale exclusively with FKA Twigs in Milan, not one single ticket has ended up on a secondary ticketing site.”
Russ Tannen, DICE
Russ Tannen, Chief Revenue Office, DICE, said: “We’re on a mission to get people out more – that means making ticketing fairer and helping fans discover amazing shows.
“DICE was founded to fix a broken ticketing system. We decided to offer an alternative – building a tout-beating platform with only fans in mind.
“DICE is already working in Italy, since we went on-sale exclusively with FKA Twigs in Milan, not one single ticket has ended up on a secondary ticketing site.”
“By working with DICE, we’re protecting our fans with secure, mobile tickets that don’t end up on secondary ticketing sites.”
Giorgio Riccitelli, RADAR Concerti
Giorgio Riccitelli, Managing Director, RADAR Concerti, added: “By working with DICE, we’re protecting our fans with secure, mobile tickets that don’t end up on secondary ticketing sites.
“However, it isn’t just a ticketing platform – DICE helps fans discover new events and music, helping us propel our events to a new, wider, and engaged audience.
“We’re thrilled to be working with a company that places fans at the heart of everything it does.”Music Business Worldwide
