Nepal-based producer Sagun has launched lo-fi label Arden Records in collaboration with artist services, A&R, and music distribution company Platoon, which was acquired by Apple in 2018.
Sagun, a Platoon-signed artist, has clocked in over 200 millions streams worldwide.
His track I’ll Keep You Safe with Shiloh Dynasty has been streamed over 124m times on Spotify alone.
Arden Records was founded by sagun, manager Jordan Smith (S+ MGMT), and Andrew Kwan (Romantic Music Group).
The official announcement of Arden Records is accompanied by a branded trailer video teasing sagun’s 6-track EP, titled Arden, in collaboration with the debut label roster.
The debut roster of lo-fi producers on Arden Records include: clay house (visceral, honest, and altogether unique), pecna (musicality and technicality), slow-key (transient), Trankilo (hip-hop beats), wrongnumber (hypnotic serenity), and sagun himself.
“Being an independent artist was always my goal, but even more so, I always carried the dream of starting a label and creating opportunities to positively impact talented upcoming artists and help make their musical journeys easier.”
Sagun
Commenting on the launch, Sagun said: “We named the label Arden, which means ‘a great forest’, because I’ve always been inspired by nature.
“Being an independent artist was always my goal, but even more so, I always carried the dream of starting a label and creating opportunities to positively impact talented upcoming artists and help make their musical journeys easier.
“In the beginning of my career, I didn’t have a team and lacked music industry knowledge, but through starting Arden Records, I want to help artists achieve their goals by offering my guidance and providing the proper resources I never knew I needed.
“I also want to thank my manager, Jordan Smith, because this never would have been possible without him, and I’m excited to work with Platoon and Andrew Kwan to make Arden Records a household name.”Music Business Worldwide