Industry veteran Nicole Bilzerian has been appointed to the newly created position of Executive Vice President at Geffen Records.
In her new role, Bilzerian will oversee and expand marketing operations at the label, working alongside EVP/GM Lee L’Heureux who joined Geffen earlier this year.
Bilzerian joined Interscope Geffen A&M’s Marketing Department in 2013 before being promoted to Senior Vice President, Head of Urban Marketing.
She began her career in 2004 at Jive Records in New York City.
“We look forward to Nicole bringing her marketing expertise and deep relationships within the industry to Geffen, a label that continues to be an important launching pad for artists and partnerships.”
“Over the last 7 years Nicole has proven to be an invaluable part of the team at Interscope,” said Interscope Geffen A&M Chairman and CEO, John Janick.
“We look forward to Nicole bringing her marketing expertise and deep relationships within the industry to Geffen, a label that continues to be an important launching pad for artists and partnerships.”
“Over the last six years I’ve had the honor and pleasure of working with one of the most talented marketing teams in the business.”
Nicole Bilzerian
Bilzerian added: “Over the last six years I’ve had the honor and pleasure of working with one of the most talented marketing teams in the business.
“I look forward to expanding marketing operations at Geffen and working alongside Lee to support the label’s vibrant roster and growing list of diverse partnerships.”Music Business Worldwide
