Nielsen is launching a new feature in its BDSradio product that will allow radio stations and programmers to access broadcast quality audio files from music promotion and delivery service Play MPE.
The new integration allows Nielsen Music customers in the US to tap into Play MPE’s extensive release catalog directly from the BDSradio platform.
Nielsen’s music data and insights source BDSradio monitors airplay from more than 2,000 stations across the US, Canada, Mexico and Puerto Rico.
Radio programmers can use the platform to discover trending artists and songs and determine song lists based on music consumption across streaming, sales, and airplay in the US, Canada and Mexico.
It also provides a view of song performance by genre, at the national and local market levels, giving radio stations strategic programming insights against their competitors.
Programmers can also manage rotations, create custom charts and reports with the BDSradio platform.
Play MPE has delivered over 871 million releases to more than 152,000 members worldwide.
“With the integration of Play MPE, BDSradio subscribers can rely on our end-to-end solution to conduct market research, curate song lists, manage rotations and now download high-quality songs without switching platforms.”
Adam Foster, Nielsen Music
“BDSradio has been providing a competitive edge for radio programmers for years,” said Adam Foster, Product Quality Director, Nielsen Music.
“With the integration of Play MPE, BDSradio subscribers can rely on our end-to-end solution to conduct market research, curate song lists, manage rotations and now download high-quality songs without switching platforms.”
“Play MPE has been a driving force in music promotion and delivery since the beginning of the digital revolution.”
Fred Vandenberg, Play MPE
Fred Vandenberg, President and CEO, Play MPE added: “Developing effective tools for the music industry is at the core of our business.
“Play MPE has been a driving force in music promotion and delivery since the beginning of the digital revolution.
“The integration of Play MPE and BDSradio helps provide instant access to the content programmers want, when they want it.”Music Business Worldwide
