Warner Music Group label Nonesuch Records has hired Dan Cohen as Vice President of Marketing.
Cohen joins from Republic Records, where he’s been VP of Marketing for the past two years.
While there, he worked on Lorde’s #1 debut album and John Mellencamp’s highest chart debut in a decade, along with campaigns for Jack Johnson, Mondo Cozmo, Phantogram, Marian Hill, and more.
In his new position, Cohen reports to Nonesuch President David Bither and is based at the label’s global headquarters in New York City.
“I am very happy to welcome Dan to Nonesuch,” said Bither. “One of the remarkable things about our label has been the stability of its core management team.
“I’m delighted that he dan is joining us and believe it speaks to our ambition to build on the course that Nonesuch has charted, today and in the years to come.”
david bither, nonesuch
“The opportunity to introduce a new voice to that group—particularly someone with the reputation of Dan Cohen—was a special one and I look forward to Nonesuch benefiting from the rich experience he brings us.
“I’m delighted that he is joining us and believe it speaks to our ambition to build on the course that Nonesuch has charted, today and in the years to come.”
“It is truly an honor to join the Nonesuch family. Nonesuch is a label that has been so formative to my musical growth since I was in high school.”
dan cohen
Cohen added: “It is truly an honor to join the Nonesuch family. Nonesuch is a label that has been so formative to my musical growth since I was in high school.
“I can recall countless moments in my life that various albums from the label have served as the soundtrack.
“I am thrilled to be working with David, Bob Hurwitz, Peter Clancy, Kris Chen, and the whole incredible Nonesuch team in helping to build on the legacy of this amazing label.”
All in all, Cohen has spent over eleven years at Universal.
He joined as VP of Marketing at Capitol Music Group in 2006, before working for Caroline Distribution and then Republic.
Cohen began his music business career in 1994 as a publicist, handling PR for the Real World label (Nusrat Fateh Ali Khan, Sheila Chandra, etc.) before moving to Astralwerks Records to run its publicity department.
While there, he oversaw press campaigns for Air, The Chemical Brothers, Fatboy Slim, Basement Jaxx, Photek, Beta Band, and others.
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