As Chief Digital Officer, overseeing global digital strategy, the exec takes on the role left vacant by Ole Obermann‘s departure from WMG last year.
Obermann recently joined TikTok as Vice President, Global Head of Music.
Based in New York, Ruxandra continues to report to WMG CEO Steve Cooper.
She and her team are charged with creating additional revenue opportunities and forging new partnerships, as well as maximizing relationships with key existing partners; it’s expected that Ruxandra will lead future negotiations with entities like Spotify, Apple, YouTube and TikTok.
At the same time, Ruxandra and her team will continue to explore commercial innovation, attracting non-traditional partners, and identifying entrepreneurial M&A opportunities for the company.
“A masterful negotiator and creative leader, she’s one of the brightest minds in the industry, and I’m very happy to officially welcome her into her role.”
Steve Cooper
Ruxandra previously spent four years at WMG, where she advanced to VP of Digital Strategy and Business Development. In 2016, she moved to Universal Music Group for a two-year stint as SVP of Digital Strategy and Partnerships.
Ruxandra began her career in the financial industry, working at Constellation Capital Management and BlackRock.
“Oana has the passion, vision, and expertise to spearhead our digital strategy in both developed and emerging markets, while developing innovative partnerships that will reinvent the business for the future,” said Steve Cooper.
“A masterful negotiator and creative leader, she’s one of the brightest minds in the industry, and I’m very happy to officially welcome her into her role.”
“The culture at WMG fosters entrepreneurial vision and original thinking across the company. There are tremendous opportunities before us to bring more music to more fans in more places around the world.”
Oana Ruxandra
Ruxandra added: “The culture at WMG fosters entrepreneurial vision and original thinking across the company.
“There are tremendous opportunities before us to bring more music to more fans in more places around the world.
“And it’s critical that we fight to protect the long-term value of our artists’ work, so that they can continue to create and thrive.
“I’d like to thank Steve for giving me this amazing opportunity.”Music Business Worldwide
