Pandora is harnessing user data to sell tickets after launching personalised ticket notifications for Ticketfly events.
When shows are announced or tickets go on sale for acts that users stream the most, Pandora subscribers will get notified via push notifications on their phone and feed alerts within the app.
The streaming platform will also send out personalised concert digest emails on a regular basis, listing shows recipients are likely to want to check out, with special offers for top fans.
“Pandora is redefining the music experience, and that includes live events,” said Tim Westergren, founder and chief executive officer of Pandora.
“There’s nothing like the magic of a live show, and there’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events.”
tim westergren, pandora
“There’s nothing like the magic of a live show, and there’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events.”
Features include concert recommendations, show reminders and easy access to tickets.
In July, Pandora’s active monthly listener count fell in the three months to end of June, down 1.3m to 78.1m, compared to 79.4m in the same period of 2015.
This is the second quarter over the past nine months in which Pandora’s active listener base has declined year-on-year; it is currently more than three million people behind its monthly peak of 81.5m in Q4 2014.
Compare that to Spotify, which revealed an active user base in excess of 100m in Q2 (June) – a figure which grew by 25m people over the previous 12 months.
