Dre London, the Brixton-born Founder of London Entertainment and manager to Post Malone, Tyga and Tyla Yaweh, has been named as an official patron of London-based youth initiative, Shadow To Shine.
Shadow To Shine is dedicated to helping inner-city youth realize their full potential and reach their career goals.
As part of his patronage, Dre London will enrol as a professional mentor through Shadow To Shine.
He will also undertake a mentoring partnership with a young person from his former estate who is interested in to entering the music business.
Shadow To Shine runs mentoring programmes that connect young people with experienced professionals in their desired industries.
The organization’s projects are focused on helping young people aged 16-30 from low socio-economic backgrounds in London and other inner cities.
Shadow to Shine was launched by Co-Director Becky Fatemi in 2017.
“Everything that you grew up with actually comes back full circle. You start looking at your childhood and realizing how it shapes your future. Which is why I want to be a positive influence in someone’s life from early on.”
Dre London
“Everything that you grew up with actually comes back full circle,” said London. “You start looking at your childhood and realizing how it shapes your future. Which is why I want to be a positive influence in someone’s life from early on.”
Added London: “I was always into music, it was always a part of my soul. If you have this dream inside of you that really wants to bring something to the rest of the world, go and do it. Don’t listen to anyone else that doesn’t believe in your dreams.
“I want the kids at home to know, the kids in London, that your dream can be as big as you want it to be. Nothing can stop you. Even in this time right now, you can use it as an opportunity. I’m here to tell the kids that they can do it. I’m proof of that.
“I looked at Jay Z and admired his hustle. I looked at P Diddy. I looked at a lot of people who I’m now close with and can chat to. I wouldn’t have thought it ten years ago that I’d be where I am today.”
In December, MBW interviewed Dre London about how he and Post Malone launched wine brand Maison No.9 (and lots more besides) during the pandemic.Music Business Worldwide
