Founded by former Downtown Music Co-Founders Josh Deutsch (Chairman/CEO) and Terence Lam (Co-Chairman), Premier is a music and culture agency working with its artists and brand clients ‘to drive culture and commerce’.
Premier will utilize Primary Wave’s vast financial and artistic resources to expand its platform and capabilities, including further acquisitions and investments to enhance its creative, strategy, content, design and music supervision services.
Leveraging Premier’s creative and strategy expertise, Primary Wave and Premier will work closely in further expanding brand and marketing opportunities for their collective roster of artists and brand clients.
“Josh and Terence are savvy music industry veterans whose entrepreneurial spirit and work ethic resonated with me.”
Justin Shukat, Primary Wave Music Publishing
Justin Shukat, President of Primary Wave Music Publishing, said: “Josh and Terence are savvy music industry veterans whose entrepreneurial spirit and work ethic resonated with me.
“We have spent the last 13 years building our Primary Wave brand with a similar work ethos and culture focused on creativity, communication and execution.
“When the opportunity arose to invest, support and work alongside the Premier team, we jumped at the chance.”
“Primary Wave’s unique iconic assets, resources and growth-based approach make the company an ideal strategic partner to expand Premier’s influence in music and culture for its artist, media and brand clients.”
Josh Deutsch
Deutsch added: “We are incredibly excited to partner with Primary Wave and its excellent team to help grow Premier’s footprint
“Primary Wave’s unique iconic assets, resources and growth-based approach make the company an ideal strategic partner to expand Premier’s influence in music and culture for its artist, media and brand clients.”
“With Primary Wave’s tremendous combination of experience, energy and innovation, the entire Premier team looks forward to great success together.
Terence Lam
Lam sad: “When we first met with the Primary Wave team, Josh and I immediately recognized complementary goals and a unique opportunity for growth.
“With Primary Wave’s tremendous combination of experience, energy and innovation, the entire Premier team looks forward to great success together.”
Last Month Primary Wave agreed what it called ‘a multi-million dollar deal’ with British Band Culture Club.
May also saw Primary Wave enter into a partnership with the Estate of Whitney Houston to acquire a 50% stake in the singer’s music assets.Music Business Worldwide
