PULSE Music Group has inked a joint publishing venture with PULSE Music Group client, Starrah.
Through the deal, Starrah is named CEO of her own publishing company, 3:02 Music Group, a joint venture between the singer/songwriter/rapper, PULSE Music Group and Starrah’s manager, Nick Jarjour, who has been named as a co-founder in 3:02 Music Group.
Starrah will sign and develop her own roster of artists, writers and producers, says PULSE.
Starrah has also renewed her worldwide co-publishing deal with PULSE Music Group.
The deal with Starrah marks PULSE Music Group’s latest joint venture with notable industry figures.
PULSE has joint ventures in place with Luke and Beth Laird’s Creative Nation; Rick Rubin’s American Recordings; Beka Tishner’s Wide Eyed Entertainment; and BEAT HOUSE, in partnership with Tiffany Kumar (former Head of Music at Spotify).
The company also inked a creative joint venture with producer Mike Dean in November 2020, and signed a global publishing agreement with R&B artist Kehlani in February 2020.
An award-winning songwriter, producer and artist, Starrah most recently co-produced the No.1 Billboard Rap Album, Kodak Black’s Back for Everything, and wrote/produced the No.1 Urban radio hit Wild Side from Normani (featuring Cardi B).
In 2018, Starrah was named ASCAP’s Pop Songwriter of the year, the first woman in 16 years to be presented with the award.
Starrah’s catalog of hits include the No.1 charting songs Camila Cabello’s Havana (featuring Young Thug); Maroon 5’s Girls Like You (featuring Cardi B); and Megan Thee Stallion’s Savage Remix (featuring Beyoncé), which won Starrah the Grammy for Best Rap Song in 2021.
Other Top 20 singles in Starrah’s catalog include Rihanna’s Needed Me; Drake’s Fake Love; Halsey’s Now or Never; Kevin Gates’ 2 Phones; Nicki Minaj, Drake and Lil Wayne’s No Frauds and Calvin Harris’ Feels (featuring Pharrell Williams, Katy Perry and Big Sean).
Upon launch, the 3:02 Music Group roster includes a team of writers involved in Normani’s Wild Side (feat. Cardi B), co-written by Starrah, Jonah Christian, KC, and 3:02 Music Group writers June Nawakii and Taylor Ross.
“It was time for somebody like Starrah.”
Scott Cutler, PULSE Music Group
Scott Cutler, co-CEO, PULSE Music Group, said: “It was time for somebody like Starrah.
“There are so many reasons why this was important — she’s one of the most talented songwriters on the planet, there’s no question. She’s also a Black, LGBTQ+ woman who knows what it takes to create an inclusive, diverse environment for music creators.
“When Josh Abraham and I first founded PULSE Music Group, we set out to create a best-in-class creative sanctuary for music creators, run by music creators and our company ethos has always been to create an inclusive, diverse creative haven.
“Starrah is the next voice in this chapter. This industry hasn’t yet had a woman from Starrah’s lens and experience running the show at her own publishing company and we knew we wanted this to be happening at PULSE Music Group.
“I called Starrah one day and expressed to her exactly what we wanted to do.
“I offered her use of our PULSE offices and recording studios in Burbank as a location to establish her own publishing company which she would helm.
“By the time we hung up we mutually knew we had a deal. Starrah knew what she wanted—she’s got incredible instincts, she knew we were behind her 100% and that our visions were perfectly aligned.
“Now she’s the CEO of 3:02 Music Group and will bring the next generation of talented hitmakers into an inclusive, diverse environment in partnership with PULSE.”
“we’ve been fully behind [starrah’s] vision since day one.”
Ashley Calhoun, PULSE Music Group
Ashley Calhoun, SVP/Head of Creative, PULSE Music Group, added: “I signed Starrah to the company my first week with PULSE Music Group and we’ve been fully behind her vision since day one.
“Six years later and her name is behind the biggest songs out there, topping the charts, winning the most prestigious awards in the industry, and she’s empowered as the CEO of her own publishing venture.
“Giving important voices in music a chance to be heard and believing in our clients from the early days as they shape their careers is just part of our creative approach and culture here at PULSE—Starrah is a great example of that.”
“3:02 is the destination for talent that wants to be around a culture of respect and positivity.”
Nick Jarjour
Nick Jarjour, said: “PULSE Music Group has always created an environment with unlimited creative freedom for Starrah and have continued that spirit with this new partnership for 3:02.
“Scott, Josh, and Ashley have built a creative powerhouse at PULSE and are now passing the baton to Starrah as the next generation of publishers with this new venture.
“3:02 is the destination for talent that wants to be around a culture of respect and positivity.
“We feel incredibly empowered and have already hit the ground running for the roster with cuts from Normani featuring Cardi B, Kodak Black, and many more!”
“PULSE Music Group was the first publisher that made me feel like they truly understood my vision when I walked into the room.”
Starrah
Starrah, said: “PULSE Music Group was the first publisher that made me feel like they truly understood my vision when I walked into the room.
“Since I’ve been with them they have been nothing but supportive every step of the way.
“I know that I can always walk into the office or make a phone call and have someone to help me work through the goals that I want to accomplish, or get past any obstacles that I come across.
“Being with PULSE is like being with family. They are my extended family.”
In 2020, Concord bought a majority stake in PULSE in $100m+ deal.Music Business Worldwide
