Rebecca ‘Dimplez’ Ijeoma has been named Senior Vice President, Digital Marketing & Content Development for Capitol Music Group (CMG).
Ijeoma will report to CMG President Arjun Pulija, who took on the role in January 2022, and is based in Hollywood.
In her new role, says CMG, Ijeoma will co-lead the company’s digital department alongside CMG Senior Vice President, Digital Strategy, Business Development & Operations, Nicholas Osborne.
She will oversee a team of digital marketers, content leads, strategists and social media managers to develop and execute plans to incorporate CMG artists into the “cultural conversation” through internet and social media strategies, says CMG.
Ijeoma will also aim to strengthen marketing collaborations with digital and social media partners, and will focus on direct-to-fan engagement and commerce on a marketing campaign level.
Ijeoma joins CMG after four years as head of her own marketing agency, IJEOMA.
At IJEOMA, Ijeoma led all marketing, digital and project efforts with DJ Premier on the release of Gang Starr’s first album in 16 years, One Of The Best Yet, in 2019.
IJEOMA also became the lifestyle marketing, brand partnership and digital strategy agency for RCA Records, with Ijeoma working on a rotating roster of artists including Flo Milli, Tone Stith, Usher and Wiz Kid.
Other clients and artists Ijeoma and her team worked with include Nigerian singer, songwriter and producer Omah Lay, Arista Records, Rostrum Records, Rich The Kid, 300 Ent, Twitter, Roc Nation, Empire and HITCO.
The IJEOMA agency will continue under the leadership of Ijeoma’s former partner, John King.
Prior to forming IJEOMA, Ijeoma previously held the position of Director of Digital Marketing at CMG.
In that position, Ijeoma was “instrumental” in launching R&B name Queen Naija and the artist’s debut single, Medicine, and debut self-titled EP, says CMG.
“Dimplez is a culture-builder and thought-leader in the digital space.”
Michelle Jubelirer and Arjun Pulijal, Capitol Music Group
CMG Chair & CEO Michelle Jubelirer and Arjun Pulijal, said: “Dimplez is a culture-builder and thought-leader in the digital space, and she is bringing to CMG all of the qualities that are synonymous with our new era: She is an artists-first executive who is highly innovative, creative, resourceful and inspiring to all who have the pleasure of working with her.
“We are thrilled that Dimplez has rejoined the team at CMG.”
“Capitol Records was the first major label I ever worked for, so this is a full-circle moment for me.”
Rebecca ‘Dimplez’ Ijeoma
Rebecca ‘Dimplez’ Ijeoma, added: “Capitol Records was the first major label I ever worked for, so this is a full-circle moment for me.
“Capitol Music Group has always represented the superstar artists that impact music for generations to come, and I could not be more excited to be rejoining the team!
“I want to thank Michelle Jubelirer and Arjun Pulijal for this opportunity – I am honored to be part of the label’s next chapter while working with the absolute best in the business.”
Elsewhere at CMG, Jeremy Vuernick was recently promoted to President of A&R for the company.
Vuernick will report to CMG Chair & CEO Michelle Jubelirer, who took on the Chair & CEO role in December 2021.Music Business Worldwide
