London-based online marketplace for exclusive live event tickets, Seat Unique, has raised £7 million (approx. USD $9 million) in its series A funding round.
The funding, led by London-based firm Nickleby Capital, will also enable Seat Unique to enhance its fan buying experience, according to a press release on Monday (June 19).
Existing investors including Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (serial entrepreneur, investor and founder of the TFO Group) also participated in the round.
Seat Unique, founded by CEO Robin Sherry, serves as a secure platform connecting fans directly with venues, clubs, and promoters for premium tickets to live events in sports, music, and culture.
The funding round came after Seat Unique surpassed £30 million in ticket sales and landed partnerships with over 40 of the UK’s biggest venues, clubs and promoters.
The platform is currently offering VIP access to sports events such as The Ashes 2023, Liverpool FC and Manchester United’s upcoming matches, Formula 1 and Wimbledon, as well as VIP concert tickets for touring artists including Niall Horan, The Who, Red Hot Chili Peppers, Harry Styles, Pink and Rod Stewart.
“To close such a notable round of investment in the current climate demonstrates not only the opportunity ahead of us, but the progression we have made since we first launched our marketplace and the building blocks we created through 2020 to then seize the opportunity that came from Covid.”
Robin Sherry, Seat Unique
“We are absolutely delighted to have completed our Series A with Nickleby Capital. From the beginning, Nickleby recognized the problem we were trying to solve, and believed in our ability to solve it,” said Sherry.
“To close such a notable round of investment in the current climate demonstrates not only the opportunity ahead of us, but the progression we have made since we first launched our marketplace and the building blocks we created through 2020 to then seize the opportunity that came from Covid.”
The proceeds from the fundraising will support the company’s expansion into new sectors and markets, while strengthening partnerships with event organizers and venues.
Saav Shah, Managing Partner of Nickleby Capital, said: “Since the first meeting, we were impressed with Seat Unique’s value proposition in creating a new niche in a traditionally archaic market. We are excited to be part of the journey with Robin and the team on their growth ahead.”
Shah will be joining Seat Unique’s board following the investment round.
The fundraising comes as Seat Unique benefits from the continued recovery in live events after the pandemic upended the industry in 2020.
Concerts giant Live Nation recently reported that Ticketmaster sold 15,000 tickets per minute in North America alone during the first quarter.
As live events have returned, ticketing platforms like DICE and Lyte have also attracted significant investments from backers.
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