Live Nation has hired Sherri Sosa as President of its venue management division Venue Nation.
In this role, Sosa will oversee all operations, business development and marketing for the company’s portfolio of 100+ venues in the United States, including amphitheaters, ballrooms, theaters, and clubs across the country.
Sosa’s appointment follows yesterday’s news that Live Nation Entertainment and livestream platform Veeps are equipping over 60 concert venues across the US with live streaming technology.
Sosa will work closely with Bob Roux, President of Live Nation Concerts and Tom See, Chief Operating Officer of Venue Nation to oversee operations, growth and development of the venue management business, as well as key artist and partner relationships.
Venue Nation’s portfolio consists of over 200 owned and operated venues worldwide.
Sosa has over 25 years’ experience working in entertainment, hospitality and venue operations, working the last 18 of those years for Caesars Entertainment Corporation.
In her previous roles, she has overseen the growth of iconic brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and more, as well as the cultivation of a new brand identity in the Linq in Las Vegas.
“Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energize our venues as we welcome live music back into our lives.”
Bob Roux, Live Nation
“We are excited to have Sherri join our team and lead our world-class portfolio of venues across the US,” said Bob Roux, President of Live Nation Concerts.
“Venues are the heart of the industry, where artists and fans come together for unforgettable live music, and we cannot wait to see Sherri help take Venue Nation to the next level.
“Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energize our venues as we welcome live music back into our lives.”
“It is an incredible honor to be leading Venue Nation’s robust portfolio of venues across the US during this pivotal time for the industry.”
Sherri Sosa
Sherri Sosa added: “It is an incredible honor to be leading Venue Nation’s robust portfolio of venues across the US during this pivotal time for the industry.
“Venues are at the heart of the live music experience, and I am excited to help continue to grow the business with the best in class venues management team at Live Nation and to be able to bridge my years of experience in entertainment and hospitality with my passion for live events.”Music Business Worldwide
