B2B music licensing marketplace Songtradr has launched a Global Creative division led by music industry veteran, Amanda Schupf.
Schupf has been hired as SVP of Global Creative and will oversee artist and label services, music programming and curation and Songtradr’s original music initiative.
Songtradr has also made its first key hire under Schupf, appointing John Butler as Head of Music Programming and Curation.
In her new role, Schupf will establish and lead Songtradr’s global creative strategy, with a focus on establishing, developing and overseeing key creative teams in the three sectors of the Global Creative division.
Meanwhile, Butler will create programming strategies that result in meaningful growth and adoption of Songtradr products, including Pretzel, which provides stream-safe music for livestreamers.
According to Sogtradr, the entire Global Creative division will be working with “top artists, labels and other music catalogs and rights holders” to secure access to tracks for Songtradr’s new music subscription products that offer sync products for businesses and music cleared for content creators.
Prior to joining Songtradr, Schupf held A&R management positions at Imagem (now Concord) and Ingrooves Music Publishing, working with artists such as John Legend, Mark Ronson, Ludacris, AJR, Cheat Codes and Swizz Beatz to name a few.
She then went on to launch her own boutique music management company, MAX, in 2018 which works with artists, producers and songwriters as well as providing creative solutions for labels and publishers.
Butler brings 25 years of music industry knowledge to Songtradr, with strategic experience in marketing, artist development, radio promotion and streaming programming.
Prior to joining Songtradr, he served as a Global Music Genre Lead at Spotify.
Before Spotify, Butler held the title of VP of Promotion at Curb Records, where he oversaw campaigns for Hank Williams III, Plumb, Tim McGraw, MercyMe, For King & Country, Wynonna, Selah and LeAnn Rimes among others.
“There is nothing better than joining a growing company at a vital time in our industry.”
Amanda Schupf
“There is nothing better than joining a growing company at a vital time in our industry,” said Amanda Schupf.
“Songtradr’s forward-thinking technology is disrupting the licensing landscape by removing barriers for rights holders and giving them direct access to opportunities and new layers of revenue.”
“Songtradr has quickly become the largest, most all encompassing music marketplace in the world.”
John Butler
John Butler added: “Songtradr has quickly become the largest, most all encompassing music marketplace in the world.
“I’m looking forward to joining the growing global team and building out our products further with access to high quality music and notable artists.”
“Amanda’s experience, network and entrepreneurial spirit impressed us from the start, making her the perfect person to take on this role as we pioneer a fair model for music used by content creators and businesses.”
Paul Wiltshire, CEO of Songtradr, said: “Amanda’s experience, network and entrepreneurial spirit impressed us from the start, making her the perfect person to take on this role as we pioneer a fair model for music used by content creators and businesses.
“We’re thrilled that she’s brought on John Butler to lead music programming and curation.
“His vast knowledge of music, ability to elevate our data strategy and his understanding of our users’ needs make him a great fit for the role.”
Songtradr‘s recent Series D funding round followed its $30m Series C round in August last year, which, at the time, valued the company at $165m.
The Los-Angeles headquartered music rights firm has now raised over $100m to date, valuing the company at over $300m.
